Sticker Art Against Thai Land Mines

3 Aug 2007 Category: Conscientious Design, Features, Graphics, Japan

Sticker Art Against Thai Land Mines

POM2 staff with kids in Thailand: Their "Mine-Remove Sticker Campaign" helps cleaning mine-infested areas. You can participate in buying a sticker for just 300 Yen!

Most of you know the pitiable fact that there are still countless mines buried all over the world. But have you ever actually thought about doing something about it? This time, you won’t get us with an excuse of being too busy in your daily live. We’ll make it easy for you: How about contributing by simply purchasing a 300 Yen (2,50 US-Dollar or 1,80 Euro) sticker of activist group POM2? They are running the Mine-Remove Sticker Campaign and PingMag learned more about it from one POM2 founder, Kiyotaka Tanaka, a graduate student of Keio University’s Policy and Media Research Course.

Written by Ayana Watanabe
Translated by Junko

There are more than 100 million active antipersonnel land mines still buried in dozens of countries all around the world. More than 25,000 innocent people die or are seriously injured by mines each year, meaning an accident occurs on average every 20 minutes. These disturbing facts motivated students from Tokyo’s Keio University to found POM2, based on the idea of a “Problem Of Mines is Problem Of Mine.”

From POM2’s official website.

The Mine-Remove Sticker Campaign works quite simple: When you buy a sticker, 100 percent of its 300 Yen cost are donated to demining operations in Thailand. Though you can’t buy a lot with just 300 Yen in Japan, but this small amount pays for the inspection and cleaning of three square meters of a minefield. If you participate in this campaign and buy a sticker, you can log into POM2’s website and see exactly which area of a minefield your contribution helped clean up. This is done simply through a number printed on the sticker you bought, which you can track on an online map. Undoubtedly these details can help everyone approaching the problem in a less abstract way.
So, where would you start? You can purchase the stickers at certain events and shops, and online, of course. So far, about 5,000 people have bought a sticker, thus supporting the clean up of 10,000 square meters of land in Thailand!


POM2’s inaugural sticker design

The fifth sticker design with its slogan “Problem Of Mines is Problem Of Mine.”

The POM2 website - click the number printed on your sticker to see the area you contributed to cleaning up.

Detailed view of the cleaning area.

Mine removal: This frightening red sign is a fact of life for people in the Thai countryside.

Kiyotaka Tanaka, first of all, how did it start?

Five years ago, I worked as intern for an NGO called Japan Alliance for Humanitarian Demining Support. While working in their Tokyo office, my supervisor strongly recommended that I visit a mine removal site at least once. I went to Thailand - and it was a really shocking experience. I thought I knew a lot about the land mine problem, but watching the removal process and seeing a bunch of disarmed mines laying around your feet is a lot different than just thinking about the issue in an abstract way. Thailand is just an 8-hour flight from Japan, but the reality of the situation there is something hard to imagine in Japan. I experienced the actual process of mine removal, and how they detonated mines to destroy them. I’d never heard such a terrible sound before! It must be incredibly stressful for people living in the area and I thought it had to be cleaned up as soon as possible. At that time I decided to do something about this problem.

Mine removal is an extremely slow process that requires absolute concentration.

And then you came back to Japan and established POM2?

I came home with a strong feeling of wanting to do something. But I found myself forgetting the problem since the summer break came to an end and I went back to my normal daily life. In a big city like Tokyo, it is easy to forget something because you are too busy having fun. At the same time, however, I was feeling guilty for doing nothing about the problem. When I was eating out with my friends one night, I thought, “If I don’t drink another glass of beer, I could send the money to Thailand instead and pay for the removal of a land mine.” I was fed up with having this guilty feeling and started POM2.

This high-risk operation can be supported with the small contribution of just 300 Yen.

I see. So I guess, you were certainly aware that most Japanese seem to be indifferent of the land mine problem…

Yes, I was. When I went to bookstores to research the mine problem, I could only find picture books for people obsessed with weapons. I found out that there is very little access to information about this problem, even in Tokyo where you can get any kind of information… I didn’t think that volunteering to various groups would be practical because it would be difficult to keep doing it for a longer period. It also wasn’t possible to contribute a lot of money by myself, either. I decided to develop a way to contribute that would be practical not only for me…

… and started the Mine-Remove Sticker Campaign, balancing you between student life and demining activities. Did you come up with the concept and the whole system?

I created this system with help of my classmates. Since we were not the kind of people who are usually interested in doing volunteer work, lack of experience might have brought up this idea. I think we succeeded because we didn’t try to do huge stuff, only what we could do as students.

POM2 members participating at the Aichi Expo.

Why did you choose stickers as a way to raise the money?

First, we wondered what kind of stuff people would buy for 300 Yen. We realised that stickers could be put anywhere, they gather a lot of attention and can trigger a conversation… Like “What’s this?” “Guess what! I’m removing land mines in Thailand by buying this!” …something like this!

The design companies Power Graphixx and retired weapons have participated in the sticker production so far. Are you creating new sticker versions?

Absolutely. The first 5,000 stickers were designed by students. But we were lucky to get support from professional designers. The most important thing is to make people easily understand the problem, and we ask for designs that simply show the land mine removal.


The 6th version of the sticker designed by Power Graphixx. “I hope the stickers will help people think about the mine problem, ” says Mr. Hanzawa of Power Graphixx.

The 7th version designed by retired weapons. “Please put them on places that stand out!” says Mr. Ishikawa of retired weapons.

You have attended conventions such as the Aichi Expo and Earth Day, selling stickers. How did people react?

In the beginning, we were targeting mainly students. By now, people of all ages are buying our stickers. It is easier to sell them at events because we can actually talk to people face-to-face. We also appreciate it that many people in rural areas buy them online.

The POM2 stand at Earth Day. A lot of people stopped by to talk about the issue!

An event at the seaside was also held.

How are the profits of sticker sales sent to Thailand, and how can people check information on demining on your website?

In a three-month period, we were able to raise around 500,000 to 1,000,000 Yen (around 4,000 US-Dollar or 3,000 Euro and double the amount). We then send the profits to a mine removal group in Thailand named PRO. PRO sends us the data of the current removal situation via e-mail and we collate it with the map. This is tedious work, so we are right now looking for a better way to exchange information with the demining teams in real time.

Via e-mail? So there is lots of work to do for you…

Indeed. Moreover, some of our staff went to Thailand this year and found that even Thai students in urban areas don’t know much about the mine problem. So, we are hoping to run our campaign in Thailand as well. I also think that it is very important to provide people with accurate information! I’m a little worried that people don’t take it seriously because a “one-click support” might be too easy and convenient. I want people to know the facts and think about the problem!

POM2 staff with the demining team in Thailand.

What measures are Thai people taking?

Although government initiatives have done a lot, there aren’t many who even care about the problem.


Activist Kiyotaka Tanaka on the left, promoting his cause at an event.

We really hope you can run your sticker campaign in Thailand, too. Finally, please tell us about POM2’s future activities. I heard you got a job at an IT company?

It is said that it would take over 100 years to remove all mines currently planted in the earth. We want to speed this process up by expanding our campaign to more parts of the world. Then, we think this sticker system can be used for different purposes, such as reforestation. In the future, I hope to invent a fund-raising system that can be more integrated with IT. Currently, all of the staff at POM2 are students, and everyone will do his own thing after graduation.

Thank you, and good luck with your M.A. thesis, Kiyotaka Tanaka!

Now, do a little shopping and buy a Mine-Remove Sticker that would help cleaning 3 square meters of a minefield - just for 300 Yen. We’d appreciate that!

Also, as POM2 is always looking for new designers: Maybe you’d like to design the next sticker? Or maybe you’d like help programming a better way to exchange information with the demining teams in real time? Just a suggestion…

55 Comments

  1. This is one bloody great idea!

    Posted by: Candice Y on August 3rd, 2007 at 8:50 pm

  2. i tried to buy some, but it said under construction…???

    Posted by: ben on August 4th, 2007 at 2:03 am

  3. First of all, I gotta congratulate all these people by the initiative and PingMag! This is fabulous!
    I’d like to buy, but, as ben just said, the website is under construction and I don’t have an international credit card. I’m from Brazil :/
    I’ll tell my friends, anyway! Thanks!

    Posted by: Akai on August 4th, 2007 at 8:46 am

  4. ERR +

    Posted by: wwe on August 4th, 2007 at 2:24 pm

  5. Can someone please inform them about the error at the purchase page? I think alot of us would like to donate.

    Posted by: Cyberpukish on August 4th, 2007 at 10:29 pm

  6. come on guys, we are willing to donate ))

    Posted by: Smart on August 5th, 2007 at 4:33 am

  7. excelent idea……

    Posted by: pilipili on August 5th, 2007 at 9:30 am

  8. ping seems to have some of it’s spontanaeity recently- what’s up? i mean, land mine removal is proocial and good and all, but ???

    Posted by: mag on August 5th, 2007 at 7:16 pm

  9. ปิงแม้ก
    ทำเรื่องเกี่ยวกับไทยซะที
    รอมานานมากกกกกกก

    ,,
    yeeehahh
    i’ve waiting for a long long time
    that pingmag write an article about Thailand!

    ur rockxxxxx !

    Posted by: MiCurseZ on August 6th, 2007 at 3:49 am

  10. As with the previous posts, tried to buy a sticker but can’t at the moment. Still it’s an innovative way of raising both money and awareness. Thankfully almost no countries are laying landmines now but there are still millions already out there, often in unmarked areas.

    Posted by: MiNGLED on August 6th, 2007 at 6:36 am

  11. Wow! Thanks for many comments!
    Now,We sell stickers only for who lives in Japan, we cannot sell stickers abroad because of postage cost and settlement problem.

    We are trying to solve it and wanting many ideas from you!

    Posted by: Kiyotaka Tanaka on August 6th, 2007 at 5:09 pm

  12. this article is great, and very relevant. to the hater above who has a problem: go back to reading teen mags or something equally fluffy.

    Posted by: selena on August 9th, 2007 at 9:40 am

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