Trend Watch: This must be New Rave!!!

13 Jun 2007 Category: Fashion, Features, Film / Animation, Music, Worldwide

Trend Watch: This must be New Rave!!!

Youths in flamboyant neon fashion are emerging all over the world - is this the new rave wave everybody’s talking about? Party pict from the London club “Foreign”. © Billa

When I heard about it 4 months ago from a London friend, I asked innocently “What next rave would that be?” New Rave or Nu Rave seems to be a street culture movement born in the UK last year, and its momentum has now spilled over to the rest of Europe and the US. However, recently we got to feel its noisy presence in Tokyo, too. But as with all street culture, it is short-lived and nearly over when the hype finally catches up. Look for example at the London Olympics Logo that hectically aims to be so much of a New Rave. Poor British citizens that have to live with this spot until 2012…
PingMag wanted to inspect this so-called New Rave, resulting with us all dressed in neon colours in the office, hyper energetically gesturing and talking with a lot of exclamation marks lately! And arg! All this bloody make-up! You should see us…

Written by Chiemi
Party photos by Billa
Translated by Natsumi Yamane
With kind cooperation of Craig Ford

The more striking, the better! At clubs in London, taken from “Anti Social.” © Billa

Every street culture movement is given a name by someone or other. Often it is the media that desperately tries to find a term for something inexplicable, thus creating the trend by themselves. That is why New Rave, which originally emerged from musical backgrounds, was named by the undeniably British music magazine, NME. As you might already have expected, the name is a spoof of the popular 80’s “New Wave” music, but literally meaning New Rave at the same time.

In the UK, there is currently even a TV series on kids and their New Rave party styles running! From the London club “All You Can Eat!” © Billa

Weird synthesizer sounds reminding us of the 80s

Klaxons from good old Nottingham is THE New Rave flagship band and numerous media have been hailing them as The Next Big Thing. This would make us look forward very much to their visit to Japan this summer - if we only were into them so much. But being a truly global phenomena, we also count other New Rave bands in, such as the British New Young Pony Club, Glasgow’s SHITDOSCO, Brazil’s CSS and Germany’s DIGITALISM.

As for the sound - it might be best described as 80’s influenced Electro Rock or Disco Punk, and its connection with Electroclash that triggered a massive boom in the early 2000s can’t be ignored either. However when compared with Electroclash, New Rave is characterised by its stronger tendency towards rock music.

Incidentally in response to the recent New Rave craze, a current British attitude seems to consider bands to be cooler than DJs. Rumour has it that a steady stream of kids are ditching turntables for guitars, but at the moment we don’t have any hard evidence for that yet…


Omg, that’s SO 80s! The Klaxons beautified in their music video for “Gravity’s Rainbow.” © Partizan

New Young Pony Club is another New Rave representative coming colourful. Still from their “Ice Cream” clip. © Partizan

CSS from Brazil, featuring lots of gore and fake blood. That’s also SO 80s! Still from “Alala.” © Partizan

That must be New Rave, too! Hot Chip’s choice of colours for the “Over and Over” clip. © Partizan

Everything about FLUORESCENT COLOURS

We know it hurts the eye but flamboyant fashion in fluorescent colours is one of the essential elements of New Rave. As usual, some journalists already predicted the arrival of fluorescent colours in town last year, and obviously their forecast wasn’t all that far off. As you might spotted on your city’s streets, pink and yellow fluorescent colours popularised by the New Ravers are spilling over into major brands!

Not surprisingly, the street wear movement caught the haute couture’s attention: So, for this 2007 autumn/winter collection, cosmic-patterned dresses and jumpers were presented by Jeremy Scott. He happens not only to be Madonna’s costume designer, but also released a 12″ full of Electroclash for the New Yorker label A Touch Of Class. Even Martin Margiela famous for his graceful style has announced capes and shoes in fluorescent colours.


From Jeremy Scott’s 2007 autumn/winter collection. Photo: Randy Brooke

From Cassette Playa’s 2007 spring/summer collection. © Cassette Playa

Crucial mix of a carnival costume with a tribal wardrobe: British fashion magazine i-D featured Björk on their June issue. © i-D magazine. June 2007 issue

In the meantime, the London street wear label Cassette Playa is worth making a note, as its design and use of colours are unmistakably New Rave. Though you can buy Cassette Playa’s lines since 2 years at Harajuku’s Laforet, they have been so popular recently that it’s almost impossible to get on of their clothes without reservation. At any rate, it’s definitely worth taking a glimpse, so better check out their dazzling collection at their website or on My Space.


New Ravers! From the “All You Can Eat!” club, London. © Billa

Super pink! From “Foreign” club, London. © Billa

This reminds a lot of New York’s “Studio 54″. From London ‘ s “All You Can Eat!” club, 2007. © Billa

DJ and musician, NIYI is a part of Super Super magazine crew. From “All You Can Eat!” club, London. © Billa

bloody make-up?? From “Anti Social” in London. By the way, this club doesn’t exist anymore. © Billa

New Rave visualised

New Rave was not only responsible for pouring the idea of “fluorescence” into the world of fashion, this trend also invoked some strange visual phenomena in recent music videos. For example, look at this bizarre sequence in the previously mentioned Klaxons’ clip Magick: There is fluorescent green fluid spurting out of the band members’ eyes. Okay, this is obviously a citation of 70’s and 80’s horror flicks of the gruesome kind. But still, it so New Rave to turn the spurting blood into something fluorescent green… and it really manages to look disturbing enough!

We will report more on this special video of director Saam, who also did New Young Pony Club’s “Ice Cream”. Of course, soon on PingMag. Don’t miss it!

Eeeeek!! In the music video for Klaxons’ “Magick,” blood turned to fluorescent green fluid spurts out of a member’s eyes! © Partizan

Finally: New Rave in Tokyo!

Now, some of you might be wondering if there are any places that happily engage in New Rave in Tokyo. If you are a cool Tokyoite, don’t worry – as every possible trend on earth, it surely exists here, too!

Vanity is a massively popular, irregularly held venue fusing music and fashion. Major bands on tour to Japan often make secret appearances at these parties, and New Ravers are now beginning to show up here from time to time. Furthermore, Vanity’s organiser Paul James is also the Vivians band leader, as part of the Rallye/Klee label. By incident or not, Klaxons used to belong there too, before they made their major debut at Universal Japan. If you are a Japanese New Raver, check it out!


The cool kids in Tokyo hang at “Vanity.”

Tokyo-based The Vivians

Paparazzi! A “New Rave” girl walking in front of Laforet in Harajuku.

Also, this year’s Summer Sonic festival in Tokyo and Osaka on the 11th and the 12th August will host a bunch of New Rave bands, including Klaxons, CSS, SHITDISCO and Digitalism - all performing on the same stage. A rare opportunity for New Ravers in Japan, so don’t miss on that one!

…So, are you a New Raver or are you anti? Please drop us a line and keep us posted about updates on that subject! Thanks!!!

94 Comments

  1. this is cool… although my eyes are shouting color overload!

    Posted by: heri on June 13th, 2007 at 8:47 pm

  2. Aaah my eyes!
    The concept is cool, but I don’t think I will ever want to wear neon colored clothing ever again. (after a traumatizing experience)

    Posted by: vaneea on June 13th, 2007 at 9:02 pm

  3. somekind of trend? love it..but its juz too much 4 me…

    Posted by: nix on June 13th, 2007 at 10:14 pm

  4. Whoa. This is like an extreme version of “hipster”. I like it.

    Posted by: niq on June 13th, 2007 at 10:48 pm

  5. Oh come on… Not another revival to hit the streets :) Recycling oldies and in my opinion taste-less trends :)

    This is so 80’s it’s out of date for the 2nd time. Where is the originality, I heard someone cry ;)

    Posted by: freethan on June 13th, 2007 at 11:11 pm

  6. Wow… there’s so many bright colors I feel like I’m in the 80s again! The music video kind of creeps me out.

    I was just wondering if someone can tell me if they receive my email with my application in it or if there’s a way to get in contact with Verena please. Any help would be more then greatly appreciated!

    mphutika@uci.edu

    Posted by: May on June 14th, 2007 at 12:32 am

  7. [...] Rave, a street culture movement born in the UK last year. What will they think of next? More on PingMag. Related Posts No related [...]

    Posted by: createmake » Nu Rave on June 14th, 2007 at 12:34 am

  8. Runs to bathroom, hand over mouth, suppressing irresistible urge to vomit

    Posted by: PerverTT on June 14th, 2007 at 12:47 am

  9. Well, it’s certainly better than Malice Mizer!

    Posted by: Michael Gentleman on June 14th, 2007 at 1:13 am

  10. [...] NEW RAVE. Steedlords. [...]

    Posted by: mediumblog · CUTTING DA NEW CRRRACK !!! on June 14th, 2007 at 1:33 am

  11. [...] text/images via pingmag.jp [...]

    Posted by: Trend Watch: This must be New Rave!!! at dérive on June 14th, 2007 at 1:47 am

  12. As a young guy from London, all these new ravers really annoy me.

    Posted by: Badger on June 14th, 2007 at 2:57 am

  13. I would live happier if every time independent bands added a synth or drum machine to their normal approach to pop/rock music that it would not be given some stupid new name for music.

    Posted by: john on June 14th, 2007 at 6:36 am

  14. [...] 13th, 2007 New Rave na [...]

    Posted by: New Rave « Fatos Fidedignos on June 14th, 2007 at 7:00 am

  15. New rave…. ok…

    Posted by: Freeza on June 14th, 2007 at 7:26 am

  16. another brilliant article. now, where can I get me one of those blood makeup?

    Posted by: Aaron Roselo on June 14th, 2007 at 10:07 am

  17. U2 sings “Neon heart day-glow eyes,A city lit by fireflies. They’re advertising in the skies,For people like us”

    Posted by: keanu on June 14th, 2007 at 12:59 pm

  18. vow..that’s funny. too much 80’s, but a new style for sure ;-)

    Posted by: Carvalhar on June 14th, 2007 at 3:12 pm

  19. [...] read this article on pingmag this morning. It’s about a new street culture rising up called new rave. [...]

    Posted by: Pod1 » New Rave – Scary stuff or am I out of touch on June 14th, 2007 at 4:17 pm

  20. [...] “poliédrico” que este año se abre a su vertiente más festiva: hacia el dubstep y el newrave, las dos caras del baile actual. Hasta hoy, se han acreditado más de 800 periodistas de 500 [...]

    Posted by: Barcelona’s Chiringuito » Archivo del weblog » Sonar 07. Entre el dubstep y el newrave on June 14th, 2007 at 4:41 pm

  21. [...] PingMag - The Tokyo-based magazine about “Design and Making Things” » Archive » Trend Watch: T… New Rave or Nu Rave seems to be a street culture movement born in the UK last year… as with all street culture, it is short-lived and nearly over when the hype finally catches up. Look for example at the London Olympics Logo… (tags: music fashion NewRave London) [...]

    Posted by: Heraclitean Fire – Links on June 14th, 2007 at 6:19 pm

  22. if there were raves in the 80’s, that’s what they would have looked like.

    i can appreciate the concept i guess, but still DO NOT WANT.

    Posted by: Casey on June 15th, 2007 at 4:23 am

  23. [...] PingMag wanted to inspect this so-called New Rave, resulting with us all dressed in neon colours in … Posted by scheff on Freitag, Juni 15, 2007, at 18:45, and filed under Post, Zeitgeist. Follow any responses to this post with its comments RSS feed. You can post a comment or trackback from your blog. [...]

    Posted by: the langenfeld : “Aaah my eyes” on June 15th, 2007 at 8:23 pm

  24. nasty

    Posted by: gesar on June 15th, 2007 at 8:39 pm

  25. trop de style

    Posted by: medok on June 15th, 2007 at 10:55 pm

  26. Hoxton twats!!

    Posted by: de-con on June 16th, 2007 at 12:17 am

  27. It looks like a bunch of people in a VIP party…

    Posted by: Cebmaster on June 16th, 2007 at 12:38 am

  28. Its been going on in Tokyo for a while now….. You dont have to fly out to London to check out new rave….

    Posted by: SHANTELL MARTIN on June 16th, 2007 at 9:12 am

  29. [...] aims to be so much of a New Rave. Poor British citizens that have to live with this spot until 2012 PingMag wanted to inspect this so-called New Rave , resulting with us all dressed in neon colours in the [...]

    Posted by: new rave on June 16th, 2007 at 9:42 am

  30. “ATTENTION… TROP DE STYLE, TUE LE STYLE.”

    Posted by: MICHEL on June 16th, 2007 at 9:42 am

  31. Wow, I remember wearing fluorescent coloured clothes the first time they were fashionable. I guess this is the whole “retro” style fashion movement slowly progressing through time?

    Posted by: Matt on June 17th, 2007 at 9:18 am

  32. It is just another trend… i dont think it will last long.. only if it was commercially abused by the capitalist dingos of the new world order.

    for all that,I can easily envision a pink-fluo pair of D&G jeans

    Posted by: max on June 18th, 2007 at 4:11 am

  33. Ugh, isn’t this just the same thing as that electroclash phase that happened in New York? All I knows is that it lasted for about 2 days…

    Posted by: DC on June 18th, 2007 at 6:42 am

  34. Yet another ‘yoof trend’ that will be old hat this time next year. It’s a shame that so many people want to express their individuality by dressing so similar.

    Posted by: Mingled on June 18th, 2007 at 7:33 am

  35. [...] das 90er revival. [...]

    Posted by: neurotor » Blog Archiv » da ist es, on June 18th, 2007 at 10:48 pm

  36. [...] PingMag - Trend Watch: This must be New Rave!!! (tags: new_rave musik design ästhetik) [...]

    Posted by: Nerdcore — links for 2007-06-18 on June 19th, 2007 at 8:20 am

  37. isn’t this just Boredoms style circa 1989? i mean exactly, not even a modern spin…

    Posted by: robin on June 19th, 2007 at 8:37 am

  38. I would be interested to know what the drug of choice is..
    Is it some designer drug with acronyms and numbers I haven’t heard of?

    Posted by: vjculture on June 19th, 2007 at 2:22 pm

  39. [...] the Wave with Brooklyn, Iceland & MySpace. Stereotypes rock!  Standard Podcast: Play Now [...]

    Posted by: yittercast » WE: Purple Crush - Vacation (Steed Lord Remix) on June 19th, 2007 at 6:58 pm

  40. 2012 Olympics…New Rave?

    Posted by: ellen on June 21st, 2007 at 6:44 am

  41. don’t forget the hip hop division: Pase Rock, Spank Rock, Amanda Blank, !!!

    oh and Test Icicles began all this, New Rave isn’t so new!

    Posted by: skull_one on June 21st, 2007 at 8:59 pm

  42. hi, now there is also a container site about new rave culture, check it out>

    nurave.blogspot.com

    Posted by: new rave blog on June 22nd, 2007 at 7:35 am

  43. The best part about New Rave is that it doesn’t exist. It’s a fake genre and culture the klaxons helped form.

    Posted by: John on June 24th, 2007 at 4:52 pm

  44. John - Entirely Wrong. Klaxons got famous at the start of this year. Chicks on speed have been championing this image for years and years(at least 3)

    You can trace consisttly New Rave trendsetters in (if you wish I’ll even go find you party pictures from parties a year ago)Japan close to bit more then a year ago, with a few questionable types of is this 80’s revival or new rave before that. Sex, a store in Tokyo that specilizes in New Rave has been open since the end of last year.

    I personally think if you go and look at Harajuku fashion maybe 8-9 years back you have a much more intresting fashion that looks almost excatly like New Rave and that orginated in Japan, but oh well.

    Posted by: Chuck F on June 24th, 2007 at 11:19 pm

  45. New Rave exists in your heart ;)

    Posted by: Marcel on June 26th, 2007 at 3:11 am

  46. [...] see! Why didn’t anyone believe me? Loooooooool. I mean, I love the outrageous colors, I love the throw back to the 90s, etc…but [...]

    Posted by: MALADROIT | never tired of being sexxxy on June 26th, 2007 at 7:38 am

  47. [...] in Tokyo, the trend is unique in a global context - particularly in comparison to the fluorescent new rave invasion in London. [artwork by Hirofu ISO / [...]

    Posted by: The new old Tokyo - lostateminor.com on June 27th, 2007 at 11:41 am

  48. Actually, what should have been mentioned (and was only once in the comments so far) is the influence of hip-hop. Browse through any rap magazine or listen to hiphop/rap from any time and the past few years and thats where a lot of this is coming from. Big, synthy beats, and the associated fashion (bright colors, over the top gear -see mainstream companies like LRG) have been a part of (current) hip hop fashion since at least the first Neptunes tracks, and the period around 2001-2002 when down South shit took over. Currently the hyphy movement from the Bay area in hiphop exemplifies this. As for London, see MIA, Lady Sovereign and Diplo (not from London) who obviously owe a massive debt to hip hop (and other music). For Montreal, where I am, see the likes of Ghislain Poirer and co.

    Like usual hipsters picked up on this and cross overs occured in both fashion and music. Dont forget hiphop has always had a strong “throwback” tradition - ie most of these flamboyant “80’s” styles originated in hiphop culture back then - eg. graffitti influences etc. - and in are still paid homage in rap today. And with the usual tendency for hipsters to go extreme with something, you get “New Rave” - which is really just the marriage of skinny jeans to throwback sneakers (Air Force 1’s/ AirJordans anybody?) and bold colors.

    Posted by: Jesse on June 28th, 2007 at 1:59 pm

  49. It’s recycable fashion…who would’ve thought Spike Lee’s fashion trend would revive once again. While I personally love it (it beats having to wear boring, lifeless clothes), it is what it is: a trend. The agency I work at developed a video for Scion Puerto Rico, which has the New Rave element to it. Check it: http://www.autodanz.com

    Posted by: ZG Colocho on July 7th, 2007 at 5:15 am

  50. css!! theyre amazing… new rave is class :D:P i love it!!!…infact im going out 2 buy a pair of red skinny jeans :P… amazzing!!!

    Posted by: meh on July 29th, 2007 at 7:29 am

  51. Like how they’re bringing back neon- but doesn’t the faux gore freak anyone else out? fake or not, i actually find myself disturbed…

    Posted by: shinjiG on August 8th, 2007 at 11:43 pm

  52. Could you listen New Rave? http://www.ctxmusic.com.ar

    Posted by: John New Rave on August 24th, 2007 at 8:35 am

  53. The major point that this article misses, is that the reference points for so called “new Rave” are not 80’s (as they were in electroclash),but 90’s ones.

    Posted by: qwerty on August 30th, 2007 at 11:39 pm

  54. Hmmm… new rave. some people love it. some people hate it.

    i dont mind the odd bit of new rave.. like as a theme for a party.. but err, not really my cup of tea to look like that everyday.

    Posted by: Correigh on September 3rd, 2007 at 10:12 pm

  55. [...] Data Rock It’s new and its gonna get big! It’s mainly pioneered by Klaxons. Nu Rave is electro with 80s beats and synthesizers. Nu Rave style/fashion compromises of bright neon fluorescent colors. There is alot about Nu Rave. For a better read on New Rave, click here. [...]

    Posted by: NU RAVE « FlintRock! on September 9th, 2007 at 3:29 am

  56. EU AMO ISSO CARA!

    MEU TRABALHO VAI SER SOBRE ISSO -

    I LUUUV THAT SO MUCH, MAN.
    MY HOMEWORK WILL BE ABOUT THAT!
    SUCK MY DICK!

    Posted by: nane on September 18th, 2007 at 1:04 pm

  57. [...] “New rave” photos from the great PingMag [...]

    Posted by: Le Bass-Acid Bitch: Best Electro/Acid House Track Ever??? « The Trickle-Down on September 23rd, 2007 at 3:13 am

  58. they’re just having a good time and good fun. can’t argue against that.

    Posted by: alynomonous on October 7th, 2007 at 12:31 pm

  59. Whooooop whooooooop

    Go n`check http://www.nurave.ch

    whatcha think bout that?

    I LOOOOOVEEE NURAVE!

    Posted by: Camilo on October 18th, 2007 at 3:29 am

  60. LMAO Trend. It isn’t a trend ~ It’s a way of life. And I am proud to say I never go out without wearing a million colors.

    Posted by: Peet on October 20th, 2007 at 1:50 pm

  61. bloody amazing!!!

    Posted by: Anonymous on October 23rd, 2007 at 12:36 am

  62. wow!!!

    Posted by: emilyy on October 23rd, 2007 at 5:36 am

  63. New Rave? This is Post-Hipster.

    Posted by: ??? on October 25th, 2007 at 2:27 am

  64. YES YES NEW RAVE!!!!

    ULTRA PAX!

    Posted by: MCFLY on November 13th, 2007 at 10:04 pm

  65. YES YES NEW RAVE!!!!

    ULTRA PAX!

    Posted by: MARTY MCFLY on November 13th, 2007 at 10:04 pm

  66. New Rave! <3

    Posted by: Putna on November 14th, 2007 at 3:47 am

  67. hmmmm not my bag

    Posted by: www.ravehistory.co.uk on November 20th, 2007 at 11:45 pm

  68. Wasn’t the 80’s called “The Fashion Disaster”??? Then why to go back to that??
    Nothing like the rave fashion from last millenium (End of Millenium Style, from 1997 and on), which was based on cybernetic subjects and technology. That was cool and encouraging. But these people is just recycling the same stuff from late 80’s… Nothing new, nothing cool. Even though there are things that can be rescued by balanced designers, which can be used on new clothing designs, all of it looks old and out of date. I agree with previous comments that there’s no second chance for that freaking 80’s style… To much Baroque for me.

    Posted by: Aeore on November 23rd, 2007 at 8:19 am

  69. Oops, by the way, I mean End of Millenium taking for instance Schiller style.

    http://www.dailymotion.com/video/x1m609schillerdas-glockenspielmusic

    Posted by: Aeore on November 23rd, 2007 at 8:30 am

  70. http://www.dailymotion.com/video/x1i669schiller-liebesschmerzpeople

    Posted by: Aeore on November 23rd, 2007 at 8:36 am

  71. EPIC

    JUSTICE

    1.12.07

    DUBLIN

    DRESSING LIKE A “NEW” RAVER

    FUN

    FLOURESCENT

    ILLUMINOUS

    IMMENCE

    Posted by: pumpUPtheJAM on November 24th, 2007 at 11:28 pm

  72. oh, yeah nu rave is fucking cool!

    Posted by: Anonymous on November 25th, 2007 at 1:41 am

  73. OH .. it1s fucking cool … I love fluor colors … and new rave are the new clubbers ?? …
    hauahuahaua

    the movement clubber here in Brazil is strog …
    if somebody want to be my friend ..visit my fotolog .. ok ??
    kisses!!

    Posted by: tuzin on November 30th, 2007 at 11:39 pm

  74. I <3 Nu Rave! It roxx! Me & my BF Love it lol we dress up real fluoro &have glo stix.

    Posted by: Mirei on December 2nd, 2007 at 8:13 pm

  75. wicked stuff, really cool.

    Posted by: dane on January 12th, 2008 at 1:27 am

  76. im a nu raver (:

    Posted by: Anonymous on February 5th, 2008 at 3:01 am

  77. puts colours on a whole new level =]

    Posted by: Joanne on February 20th, 2008 at 11:44 pm

  78. to everyone who says that new rave is made up, who the hell cares? What exactly does a trend have to do, be authorized in some arbitrary minds who don’t like to distinguish themselves from everyone else? I could give a shit what its called, or who thinks its real or not, its me. Every other fashion or any trend has been “created” at some point anyways.

    Posted by: nick ryan on February 23rd, 2008 at 1:47 am

  79. This is really bad journalism, so many of the facts are wrong, the time line and everything!

    Posted by: BUSTER BENNETT on February 24th, 2008 at 3:54 am

  80. grandioso!!!

    Posted by: altazor on February 27th, 2008 at 9:47 am

  81. en america ya esta esa cultura, un poco de finales de los 80´s y principios de los 90´s cuando era un adolecente…ahora a revivir viejos tiempos pero con id. jojojo

    Posted by: tadeo on February 27th, 2008 at 9:49 am

  82. en guadalajara mexico se esta generando lo mismo con el grupo de bosque discoteca y el dj. mutantek…

    Posted by: cindy on February 27th, 2008 at 12:34 pm

  83. Those pictures are quite extreme-the kids are generally more subdued in their daily fashions where Nu rave is concerened…

    having said that-us english are faddy, and alas-nu rave is old news

    x

    Posted by: manchester lauren on February 29th, 2008 at 12:34 am

  84. too all those peeps arguing about the origin etc of fashions (ie nu rave) get over it-there is no new fashion…it’s all just a re-hash of somthing old (with a new twist)…

    nu rave is fun, so who cares

    x

    Posted by: manchester lauren on February 29th, 2008 at 12:38 am

  85. Hey there, I came across your site, saw the very nice photos of the new rave fashion and thought of featuring rave in this new site that we will launch in mid-March. I work at an ad agency and i’m handling a brand for women of class AB aged 20-39. We’re focusing on food, travel and fashion and think that rave is the new fashion today. Aside from featuring this page, we’re also asking for your permission to allow us to use 2-3 of your photos. We can send you a copy of the article for your approval. Please let us know what you think and we’re really excited to place you on our site. Thank you!

    Posted by: vimags on March 3rd, 2008 at 4:42 pm

  86. Vimags,
    Please email us through
    http://www.pingmag.jp/contact-form/
    Thanks.

    Posted by: chiemi on March 3rd, 2008 at 6:35 pm

  87. [...] clipped from pingmag.jp [...]

    Posted by: Nu Rave a Japanese Perspective « Monster Maggot Urban Blog on March 14th, 2008 at 12:44 am

  88. [...] have also been some other posts about new rave t-shirts and fashion but here are some new rave-esque t-shirts I [...]

    Posted by: More New Rave T-Shirts on April 11th, 2008 at 11:34 pm

  89. [...] here for the full [...]

    Posted by: Trend Watch: This must be New Rave!!! « Sucker4clothes’s Weblog on June 2nd, 2008 at 6:15 am

  90. hey man i really like the nu rave style it’s cool and more of a self expression than fashion and i think the reason it lost its momentum was becuase topshop began to rip it off and make it mainstream, i can really relate and feel comfortable in it. I think it’s fine if people dont wanna dress in neon n shizz but dont talk it down, thats pretty insolent safe pingmag (y)

    Posted by: P.S.T on June 6th, 2008 at 6:38 pm

  91. [...] New Rave music and fashion aesthetic scene has a wonderfully creative way of wearing trash fashion fluoro [...]

    Posted by: Hi-Vis! Conspicuous clothing or perception overload? | stylopath on July 8th, 2008 at 10:58 pm

  92. I love dressing Nu-rave… but like fuck do i listen to their music that much… At the end of the day. No one can beat REAL RAVE and the reason it ALL began in 1988!!!
    To be honest. i dont like how Nu-Ravers totally ripped off that throwback style and coined it to some kids who listen to synthy Rock music. LAAAAME!
    Cannot. I repeat. Cannot beat the real thing :)

    Posted by: Jack Reuben on September 11th, 2008 at 7:18 am

  93. [...] out with three awesome shades perfect for summer time. Besides, it’s a trend now, just ask this blogger who states “Youths in flamboyant neon fashion are emerging all over the world - is this the [...]

    Posted by: Neon Nails « Brix Picks on May 4th, 2009 at 11:44 am

  94. word to the mother, these pics are weird, really weird!

    Posted by: under byen on August 27th, 2009 at 12:14 am

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