Top 10 ad-tricks in Tokyo’s train stations
13 Oct 2006 Category: Features, Graphics, Japan, Top Page 10
Not every day, but every once in a while, I find myself in the train on my way to work starring at a boring poster and asking myself how many people possibly already starred at that same poster the same day. Everyone heard about over-packed trains in Tokyo, but with train stations such as Shinjuku being the spot on the planet with the largest number of people per day actually rushing through, Tokyo’s train stations are a true mecca for advertisement.
Being stuck in a train for hours, what else can you do except notice that ad in front of you? You can enjoy the better ones! And that is exactly what we did!
Written by Uleshka
Here are our top 10 choises of advertisement in Tokyo’s trains or stations
1. Create your own stage
Picking a seriously busy station such as Shibuya should give you proper exposure for a start. Here, we discovered a very decorative ad by Meisei University that takes up the entire wall space in Shibuya. It functions as a pretty backdrop for everyone waiting on the platform.
2. Mega Stickers
In case all wall space is already taken, try placing your ad as a mega sticker on the ground. That adds some nice color to the gray concrete as well.
3. Take-away goodies poster campaign
We have covered the seriously impressive iPod nano campaign on PingMag a while ago. Those “goodies on posters” are always in great demand. Here is a little picture story of a recent Canon ad inside Shibuya station (between Toyoko and JR Yamanote line - a good catch), which offered small packets mounted on a poster.
worker revealing the Canon campaign at around 10.30am
Someone must have been talking… Nikon had a big and beautiful ad right next to the Canon ad
after the official press shots were taken, people were allowed to step closer - and they did!
sweet grandpa grabbing one pack of every kind - like most people
Althought the graphics were quite funky, I must confess that I was pretty disappointed by the contents of this mysterious little black pack: a small brochure about a new range of Canon cameras in an entirely un-matching design. A few more images about this ad and other “take away poster campaigns” on our Flickr page.
4. Product Sculptures
Create your own product sculpture! I had a good laugh when finding all those over-over-sized Ucon-Tea bottles in Shinjuku decorating the pillars. Those were not to be missed by anyone!
5. Use what’s left
If all places seem taken, look again!
I just noticed advertising on the ticket gates at some train stations, too. Placed right next to the slots to insert your cards, the ads for TV magazine TV Japan certainly get noticed, even though they look like they could be warning signs as a part of the ticket gates.
6. Info-ride
A very elegant and often refreshing solution is to decorate the moving handrails of escalators. Aap! offer some nice solutions for this alternative display. (Takes about 1 hour to install!)
Aap! installed an interesting handrail ad model inside Nogizaka station in Tokyo: these handrails lists all sorts of brief information about shops, restaurants and attractions around the area. People can easily scan the matching QR-code to receive more information of a certain place of interest on their mobile phone while more information slowly “drives by”.
handrails installed in Nogizaka with little info or advertising units about shops, restaurants and information about the area Photo © Aap!
scan the QR code with your phone and get map and more information about a place of interest Photo © Aap!
7. Trains!
Train Jacking (buying the entire advertisement space inside a whole train for a certain period) or Train Wrapping (covering the entire outside of a train) are extremly popular in Tokyo. If you ever found yourself in one of these trains for a few stops only, you will know why people are willing to pay so much at once. An entire train telling you the same thing is impossible not to notice. There are a lot of funky ones around, here we show a rather minimal and “calm” train from Ikea. The first thing I noticed when stepping on board was, that the wagon felt so unusually peaceful….
it felt a bit like flipping through the Ikea cataloge, which - I suppose - was their intention
other wagons had colorful Ikea patterns
8. It’s real!
Since everyone spends so much time in trains, little surprises are always welcome! Adding some “real-factor” to flat posters always seems to do the trick! Here is a small selection.
Prigles ad inside a train with two pringles flying into a bowl of soup
the poster next to that one with paired up ‘real’ Pringles on their way to the soup bowl
9. Handle tricks
Not only posters “get real”. Handles inside trains can also a popular and fun medium to create some attention. Here is our favorite one: the neck tie promising you more money… well! It is an ad for a loan company…
10. Tunnel Movies
Last the creme de la creme of entertaining advertisement to find in trains are not exactly inside the trains, but inside the tunnels. When desperately trying to come up with more advertising space since everything else is full already, someone came up with an installation that works similar to a flip-book: a series of still images is the base for a short movies and it is you who moves, in this case - the train. Installed on the sides of a tunnel, the movement of the train and the perfectly timed highlighting of each still frame after another creates an up to 7 second movie viewed by looking out of the window. A little demo shows how it works best.
single frames are installed inside a tunnel… © Aap!
… lining up next to each other.© Aap!
when driving by, a sensor measures the speed of the train and lights up each frame accordingly © Aap!
here a still of a tunnel movie for Adidas viewed from within the train © Aap!
Although some articles claimed years ago, that this technology would be the new hit and boom in all tunnels, I never saw one myself… I very much like the idea, though! Maybe too much hustle to install it afterall?
We very much hope that you liked our little train tour. Some more images on our Flickr page, if you like.
241 Comments
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very inspiring… very nice…
Posted by: dotty on October 14th, 2006 at 12:05 am
Japan is the country of visual :) , what a great advert.
Posted by: kuswanto on October 14th, 2006 at 12:12 am
A REAL ART of high value! I just love japan !! :)
Posted by: Balakumar Muthu on October 14th, 2006 at 12:57 am
Wow, very nice ads. I wanna be in Japan right now.
Posted by: C3J on October 14th, 2006 at 1:25 am
really interesting - thanks, guys!
Posted by: zmogus on October 14th, 2006 at 1:54 am
That’s really very inspiring, crazy ideas that have crazy effect too :)
Posted by: Rida Al Barazi on October 14th, 2006 at 3:23 am
Hilarious. You obviously can’t move one foot in Japan without someone trying to sell you something, and yet here you all are raving about wishing you had the opportunity to live somewhere where someone’s invading every second of your life with advertising. Because….it’s Japanese! So it must be “art”. Yep.
Posted by: boli on October 14th, 2006 at 5:47 am
Thanks for the great feedback on all these fun and interesting applications of alternative and traditional out door media.
Regarding MetroVISTA - the intunnel advertising platform - we’re working on bringing it to Japan - the challenge is the high cost associated with Japanese construction and the strigent safety standards required. We’ll keep you posted. In the meantime - for all those with fun, fresh, and energetic ideas for alternative advertising please send your ideas to us at info@aapglobal.com.
Posted by: Robert Patterson on October 14th, 2006 at 5:54 am
[...] http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/ [...]
Posted by: Aap! Global - Alternative Advertising Possibilities - on October 14th, 2006 at 6:01 am
Actually, the tunnel movies are now being utilized here in Washington, D.C.. The first time I saw one (which was a few months ago), I thought I’d seen a ghost.
Very nice article.
Posted by: Alexander on October 14th, 2006 at 6:42 am
part of what i miss about being in tokyo… even though i don’t condsider myself a slacky to big corporations. theres also a car commercial on tv here in the states where they drive around in tunnels underneath tokyo.
Posted by: tim t. on October 14th, 2006 at 7:11 am
Intersting, but the design is ugly - actually is cheese.
japan needs to improve the design standards with the west.
Posted by: M2 on October 14th, 2006 at 8:00 am
“japan needs to improve the design standards with the west.”
LOL. Yeah Right.
Who are you to decide what is ugly or not!!!!
And frankly, who the hell cares about what the west thinks about Japan!!!
Posted by: Joe on October 14th, 2006 at 12:12 pm
i saw the tunnel movie, impressive
Posted by: cas on October 14th, 2006 at 1:39 pm
the tunnel movie .. wow.
Posted by: Cyberpukish on October 14th, 2006 at 6:11 pm
And frankly, who the hell cares about what the west thinks about Japan!!!
Well you should care, since japan, always tries to imitate the west.
I repeat - japanese design is behind the west.
Posted by: M2 on October 15th, 2006 at 12:12 am
I saw one of those tunnel movies, I think on the Ginza line.
Being back in Chicago and riding the EL definitely makes me miss Tokyo. The only noteworthy thing I’ve seen here is that a lot of the trains are wrapped in iPod ads.
Posted by: nat on October 15th, 2006 at 12:29 am
What an interesting article. I would love to see these in person.
Posted by: Ally on October 15th, 2006 at 1:56 am
Coming from Sydney, I thought Tokyo was one the most ad saturated cities in the world. It drove me crazy! Luckily I had no understanding of it at all. I can only imagine what so much advertising does to you. I suppose you get used to it…
Posted by: Jo on October 15th, 2006 at 2:06 am
number 10 is very similar to london underground escalators, as you go up the short advertisment stays on the right bit for anyone watching.
Posted by: Badger on October 15th, 2006 at 7:38 am
Wow… I wish these kind of ads were in my city! I would feel like I was in another century!
Posted by: Istvan Pusztai on October 15th, 2006 at 8:56 am
makes me wanna go and migrate to japan now. thing is, will I get a job? lol.
Posted by: aaron on October 15th, 2006 at 1:50 pm
that,s very nice but can u show us more everyone really interest it especially No.3,4 and 6
Posted by: duck you on October 15th, 2006 at 6:36 pm
Ads everywhere - this is HORROR! I hope, european advertisers will not take this as an example for own campaigns…
Posted by: Stefan on October 15th, 2006 at 10:55 pm
let us spit on kapitalism.
Posted by: hemaworstje on October 15th, 2006 at 11:15 pm
This is indeed one of the most creative blog I have ever seen… Keep up the good work!!!
Posted by: apple-mac-ipod on October 16th, 2006 at 1:12 am
Brilliant article; I love the Japanese sense of design and the inventiveness of it all :)
Posted by: Alex on October 16th, 2006 at 3:28 am
Stefan, I agree with you.
I hope European advertisers will not take this as an example for own campaigns.
Japanese design it’s banal and full of cliches.
Posted by: M2 on October 16th, 2006 at 8:06 am
You’ve gotta appaulsed for some of the creativeness in some of the Japanese campaigns.
To be honest, I’ve found some of the Japanese outrageous ads inspiring.
It is also a cultural thing, so you can’t just totally reject other people’s effort. They must have done lots of research and planning, before having the final things out in the public.
Haven’t been to Europe myself, so I can’t comment on the ads in Europe! Thou I quite admire the ideas behind the ads by an Amsterdam ad agency!
I live in Sydney myself, I agree that we couldn’t apply those Japanese ad campaigns here. It is a controversial topic to discuss about as it is all to do with social context. It is about your surroundings.
Posted by: CY from Sydney on October 16th, 2006 at 12:03 pm
recently hot pepper hired a couple of students to perform an ad that looked like a performance, pretty fun. The 20 guys lined up against a wall in the (shibuya) station and all held up at the same moment the same copy of hot pepper (a free magazine with job ads) just in front of their eyes. it was really fun to watch… got pictures if interested!
Posted by: marco on October 16th, 2006 at 3:16 pm
[...] Vía Coudal Partners veo el link a Top 10 ad-tricks in Tokyo’s train stations de PingMag. En donde hablan de diferentes formas de anunciarse en el Metro de Tokyo. [...]
Posted by: Blog Vecindad Gráfica Diseño Gráfico » Blog Archive » ¿Veremos este tipo de anuncios en el metro de México? on October 16th, 2006 at 10:26 pm
urban spam!
Posted by: Piers Fawkes on October 17th, 2006 at 12:19 am
[...] Tokyo Transit Advertising: http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/ [...]
Posted by: student blog » Helpful Links on October 17th, 2006 at 2:22 am
We’ve got tunnel movies installed on the El’s Blue Line here in Chicago. But it’s been this terribly boring Aveeno ad for months now. Maybe the CTA just didn’t feel like investing the time in changing it too often?
Posted by: Walker Hamilton on October 17th, 2006 at 2:30 am
[...] Pingmag has a neat article about the Top 10 ad-tricks in Tokyo’s train stations. [...]
Posted by: the adventures of teapot the cat » Advertising in Tokyo Train Stations on October 17th, 2006 at 2:45 am
[...] PingMag - The Tokyo-based magazine about “Design and Making Things” » Archive » Top 10 ad-tricks in Tokyo’s train stations: these are pretty innovative. I wonder if we’d ever get away with them in the states. Another thing: look how clean everything is! [...]
Posted by: PingMag - The Tokyo-based magazine about “Design and Making Things” » Archive » Top 10 ad-tricks in Tokyo’s train stations at blackrimglasses.com on October 17th, 2006 at 3:47 am
Stefan, M2 - though they will, at least in all larger cities… just a matter of time.
Posted by: Jens Meiert on October 17th, 2006 at 3:55 am
[...] Top 10 ad-tricks in Tokyo’s train stations (tags: advertising art design graphicdesign guerilla japan marketing posters subway) [...]
Posted by: nofi.org» Blog Archive » links for 2006-10-16 on October 17th, 2006 at 10:00 am
[...] PingMag – The Tokyo-based magazine about “Design and Making Things” » Archive » Top 10 ad-tricks in Tokyo’s train stations I would do the same sort of thing for NYC subway ads, but they all seem to be for Dr. Zizmor and bad beer. (tags: art) [...]
Posted by: Underground Dragon » links for 2006-10-17 on October 17th, 2006 at 1:33 pm
they do have one of those movies on the ginza line around aoyama icchome I think.
there was a great advertising ‘exhibition’ on the walls of the long corridor between main part of tokyo station and tokyo keiyo line. I really don’t mind japanese advertising. Most foreigners think it’s SO CRAZY, but if you understand the language it isn’t such a big deal. The tone of advertising here is a lot different I think. Whenever I go back to the states I think the advertising is irritating. Everything is trying to project this image of how hard and cool it is in the west. Cuteness is disarmingly effective, or at least pleasant (as I don’t buy anything that’s actually advertised) The Suica penguin, he’s adorable! Heck, even the docomodake is nice. Perhaps since it’s not my native language it always seems funny or interesting to me.Maybe I’ve been here so long that a lot of what you point out doesn’t seem wierd to me.I’ve seen a lot of the advertising mentioned above, and I like a lot of it. The neckties were pretty creative I thought (although I didn’t know they were an loan company). You can see the escalator advertising at the hamamatsucho monorail station going to haneda airport.
Posted by: travis on October 17th, 2006 at 3:59 pm
Seen one of the tunnel movies in Frankfurt (Germany) - takes you by surprise the first time…
Posted by: traveller on October 17th, 2006 at 8:53 pm
M2, I beg to to differ… Japanese design is AHEAD of the western world.
Also, the station at Kyoto is uncluttered with ads
Posted by: kmccaul on October 17th, 2006 at 10:14 pm
[...] Link: PingMag [...]
Posted by: Top 10 Ad Tricks In Tokyo’s Train Station - Hemmy.net, A source of varied interests on October 17th, 2006 at 10:50 pm
[...] Se você é tão interessado por inovação na área de publicidade quanto pelo Japão, precisa ler esse artigo sobre 10 truques publicitários no Metrô de Tóquio. Na foto abaixo você pode ver um dos exemplos de uso no vagão. Muito legal. Add to: document.write(”Del.icio.us”) | Digg it | RawSugar | Slashdot | Y! MyWeb [...]
Posted by: pristina.org | everything design » 10 truques publicitários no Metrô de Tóquio on October 17th, 2006 at 11:06 pm
[...] Se você é tão interessado por inovação na área de publicidade quanto pelo Japão, precisa ler esse artigo sobre 10 truques publicitários no Metrô de Tóquio. Na foto abaixo você pode ver um dos exemplos de uso no vagão. Muito legal. Add to: document.write(”Del.icio.us”) | Digg it | RawSugar | Slashdot | Y! MyWeb [...]
Posted by: pristina.org | everything design » 10 truques publicitários no Metrô de Tóquio on October 17th, 2006 at 11:06 pm
Actually here in Budapest (capital of Hungary) tunnel movies were first used cc. 3 years ago but I didn’t see any of them since a long time. Think it was a Nike ad.
Posted by: Akarki on October 17th, 2006 at 11:09 pm
[...] Source : Article sur pingmag Mots clefs; : marketing, publicité [...]
Posted by: Le Blog de Julien » 10 façons de faire de la pub dans le métro de Tokyo on October 17th, 2006 at 11:55 pm
Tunnel Movies is definitely my favorite approach.
Posted by: Jeremiah on October 18th, 2006 at 5:14 am
brilliant example of human crativity
Posted by: Ivan Minic on October 18th, 2006 at 8:08 pm
brilliant example of human crativity directed towards bombarding one’s mind with billions of pieces of useless information, packed nice & flashy so that eye could not resist it.
Really brilliant.. brainwashing, I would call it
Posted by: xavier on October 19th, 2006 at 1:55 am
[...] Top 10 ad-tricks in Tokyo’s train stations (tags: japan werbung) [...]
Posted by: Nerdcore - A Blog about very cool Stuff. Und so. on October 19th, 2006 at 7:20 am
hahaha, this is so cool!
Posted by: truegossiper on October 19th, 2006 at 4:13 pm
[...] amazing ads in tokyos underground. [...]
Posted by: manantialdigital » ad-tricks in tokyo’s train stations on October 19th, 2006 at 6:14 pm
[...] Nou ja, in de metrotunnel eigenlijk. Geweldige manier van reclamemaken: men maakt gebruik van de beweging van de metro om een reclame te animeren. Eigenlijk werkt het hetzelfde als een bioscoopfilm: de plaatjes lopen supersnel langs het metroraam waardoor beweging gesuggereerd wordt. Hier vindt je een filmpje waarin het wordt uitgelegd. Gevonden via pingmag waar je nog andere tips and tricks vind voor adverteren in de metro. [...]
Posted by: CSPR Marketing en Communicatie » Adverteren in de metro on October 19th, 2006 at 11:01 pm
Wow, thank you a lot for all those ideas and images. I’m not sure, which one ist the best, because i like them all!
Posted by: Flo on October 20th, 2006 at 2:06 am
[...] PingMag this week has a great article, Top 10 ad-tricks in Tokyo’s train stations. My favorite has to be the giant tea bottles. [...]
Posted by: Tokyo subway advertising « The Adventures of Citrus Boy on October 20th, 2006 at 9:04 am
The tunnel thing is on Ginza line. Somewhere not far from Ginza sta.
Posted by: Nikita on October 20th, 2006 at 8:09 pm
[...] Реклама на японских транспортных станциях: английский/японский. [...]
Posted by: Dima’s » Архив блога » Скоро появится новая профессия. on October 20th, 2006 at 8:30 pm
AWESOME POST - this really is a great exhibit for subways - I will post a link on my site http://www.insidetransit.com
I enjoyed reading this post - love subway ads - years ago NYC had something like #10 but it was manual and so if the train went slow you saw the art too slow - but you know Japan would make it high tech!
Posted by: allen on October 20th, 2006 at 10:55 pm
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Posted by: Japan subway advertising « GroovyMarketing on October 21st, 2006 at 2:39 am
[...] The adverts at the start of this piece are pretty standard fare, wall and floor displays, moving on to 3D sculptures. Then you start to realise the pervasive nature of these adverts, even covering the outside of the trains as well as the inside. It’s a wonder that you need to pay to ride on these trains, pretty soon the advertisers will be paying for you to use their trains to enable them to totally immerse you in their brands. But what really caught my eye was the final technique listed, where they have adverts on the tunnel walls that are synched, by sensor, to the speed of the train to provide a moving image animated by the motion of the train itself - we’re heading into the realms of SF films now, with that level of advertising. All these different styles a displayed here. [...]
Posted by: Alonline » Clever advertising in Tokyo subways on October 21st, 2006 at 9:49 am
“staring at” not “starring at”.
Posted by: Spelling flame guy on October 21st, 2006 at 3:36 pm
The window animations remind me of Masstransiscope, an art installation in NYC in 1980.
Posted by: Enoch Root on October 21st, 2006 at 4:23 pm
[...] Clever Ads in the Tokyo Subway. It seems like every square inch of space in the Tokyo subway stations and trains is taken up by advertising, so how does an ad stand out? PingMag has got the scoop on the top 10 creative ads in the Tokyo subway system: Link - via Look At This … email this +del.icio.us +reddit [...]
Posted by: Neatorama » Blog Archive » Clever Ads in Tokyo Subway. on October 21st, 2006 at 11:40 pm
[...] Clever Ads in the Tokyo Subway. It seems like every square inch of space in the Tokyo subway stations and trains is taken up by advertising, so how does an ad stand out? PingMag has got the scoop on the top 10 creative ads in the Tokyo subway system: Link - via Look At This … [...]
Posted by: aspiration. » Clever Ads in Tokyo Subway. on October 22nd, 2006 at 12:07 am
Um, guys? The people making and designing these ads might indeed by clever and talented. But these are ADS. It looks to me like all of Tokyo has been turned into a platform for launching insidious commercial messages into your brain. You people LIKE this? You want to MOVE there just so you too can be pelted with these unwanted messages all the time? You’re not already staurated with advertising wherever you live?
Whatever happened to enjoying a little peace and quiet? Maybe just seeing such messages when YOU choose to see them (oon TV, on the internet), instead of having them plastered on every public (or quasi-public) space?
Posted by: FootFace on October 22nd, 2006 at 1:54 am
[...] 2 - Top 10 ad-tricks in Tokyo’s train stations “Being stuck in a train for hours, what else can you do except notice that ad in front of you? You can enjoy the better ones! And that is exactly what we did!” (tags: ubiquity branding tricks marketing transit Tokyo Japan density advertising) [...]
Posted by: Velcro City Tourist Board » Blog Archive » Links for 22-10-2006 on October 22nd, 2006 at 11:21 am
[...] Original post by cashbagg [...]
Posted by: Dirty Carl » Blog Archive » Top 10 ad-tricks in Tokyo’s train stations on October 22nd, 2006 at 11:32 am
makes me miss Japan….
What no people giving your tissue??? :d
Posted by: pdtnc on October 22nd, 2006 at 10:48 pm
[...] If you live in Japan, advertising and commercialism is all around. What strikes me most is the creativeness of many of the advertising placements, especially on trains and train stations. When you rush through the stations with throngs of other people, you often miss the ads but sometimes, great ads and ad placements make you stop and look. PingMag has an excellent article on the Top 10 Ad tricks in Tokyo train stations - absolutely a must read article here. I don’t think you’d see many of these placements in other countries for various reasons, but it works here in Japan. The best time to admire these ads is during non-rush hour periods so you can appreciate all the though that went into these ads and placements. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Posted by: Creative Train Station ad placements in Tokyo at japansugoi.com on October 23rd, 2006 at 2:54 pm
[...] Top 10 ad-tricks in Tokyo’s train stations Escalator handrail ads and more. (tags: advertising marketing japan subway) [...]
Posted by: LinkMachine at Deeplinking on October 24th, 2006 at 11:34 am
wow, i especially like the take-away pacekts!
Posted by: Brad on October 24th, 2006 at 1:25 pm
Visually + Culturally = Amazing Japan!!
Posted by: Adrian Tong on October 24th, 2006 at 2:46 pm
hey.. this is an awesome entry.ads are like EVERYWHERE.it actually annoys me,but at the same time i find it so fascinating. anyways. just wanted to tell you the last one, tunnel movie? i saw one of those in HK two years ago,and i went back recently and they were gone!!?!? maybe like you said, they’re too expensive to put up?i think its a mad idea tho.=)
Posted by: Joey on October 24th, 2006 at 4:37 pm
[...] Ads placed in various spots in the Tokyo subway, including product sculptures, tunnel video, handrails on escalators, and so on. [...]
Posted by: IKI NIKI .org » Blog Archive » Ad overload on October 24th, 2006 at 5:59 pm
[...] Are ads really that annoying? I find pop-ups fucking annoying, but that’s because they’re impeding with what I’m trying to do at the moment on the internet. But if riding the metro or walking from on station to the next, I wouldn’t mind a couple of visual enhancements like these in Japan. [...]
Posted by: Ad mad in Japan « never compromise on October 24th, 2006 at 10:41 pm
This cracks me up… I miss Japan & hope to go back soon… but the more ads that are placed the better people will learn to ignore them… they will become like white noise… but it might be annoying to some.
Sighris
p.s. it reminds me of BladeRunner (the movie).
Posted by: Sighris on October 24th, 2006 at 11:24 pm
[...] [...]
Posted by: Bangkokwalk blog » Blog Archive » Advertisement tricks in Tokyo train stations on October 25th, 2006 at 2:18 pm
The ad is on the Ginza Line going back to Shibuya between Tameike-sannou and Akasaka Mitsuke. Look to the right side.
Posted by: anon on October 25th, 2006 at 5:17 pm
Here in the Central Railstation in Frankfurt /Main (Germany - yes, the place where the large Airport is) have this Video-Kaleidoskop since almost 5-6 Years.
Posted by: Robert on October 26th, 2006 at 8:13 pm
And I bet in each case the media and production departments said “It can’t be done!”
Lovely when “Let’s find a way” wins!
Posted by: cre8 on October 27th, 2006 at 2:29 am
Thanks!!
that was great !!!
I loved all of it - way to go
especially the handrail with codes
pure marketing genius!
and the neckties…
good stuff!
Posted by: Tracy on October 27th, 2006 at 5:17 pm
You can see some of these in Munich as well.
Huge floor stickers are quite common, and we also have this tunnel animation.
Large ad panels are often on the other side of the track, so people couldn’t reach them.
However there are some smaller panels; and some companies have been giving away gift vouchers via IrDA to mobile phones there. I guess the next version will be a bluetooth enabled panel.
The handrail ads would probably be a good addition. However I think the best eye catcher a still the big animated screens that will show some short cartoons, weather forecast and ads. There are always people watching them while waiting (and so do I).
Posted by: Erich on October 27th, 2006 at 6:53 pm
[...] I found this interesting article about ad campaigns in Japan. Permalink [...]
Posted by: » Bad day, Good Night! on October 28th, 2006 at 10:14 am
Real cool!
Posted by: Yana on October 30th, 2006 at 12:08 am
[...] So, go here [...]
Posted by: Another Planning Blog… » Blog Archive » Ping Mag - Japanese Ad Tricks… on October 30th, 2006 at 5:28 am
[...] No - this is not too much preparation introduced here! Design Week is tough! So make sure you pack your bag well and have some extra Ucon- Tea with you at all times. (If you don’t know what that is, I recommend you check those neat bottles presented inside Shinjuku station.) An energy drink might be just the right thing to wake you up again the next morning or prevent you from dying out in the cold night after a fantastic summer-weather-pretending afternoon. [...]
Posted by: PingMag - The Tokyo-based magazine about "Design and Making Things" » Archive » Top 10 to-do-list for Tokyo Design Week on October 31st, 2006 at 6:53 pm
Here In los angeles…it’s the opposite. Ads are banned completely
Posted by: cthings on November 1st, 2006 at 12:23 am
[...] PingMag - Top 10 ad-tricks in Tokyo’s train stations Trust the japanese to come up with some seriously cool ads as well. (tags: advertising lists best) Bookmark this Article at:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Posted by: Balaji’s Blog » links for 2006-10-18 on November 1st, 2006 at 11:56 am
[...] A while ago PingMag Did a great post about ads in stations and on trains here: http://www.pingmag.jp which reminded me that I had a few recent train poster ads that I didn’t really have much to say about except “Oh that’s nice.” (Like the Gap one…) So here they are. [...]
Posted by: pingmag does it better, but anyway « robotomi on November 2nd, 2006 at 9:25 am
[...] My very very first post on this blog Nice article about how to bug people even more while commuting. Soon in a train/metro-station near you! [...]
Posted by: Top 10 ad-tricks in Tokyo’s train stations « design inspiration on November 2nd, 2006 at 8:04 pm
[...] Top 10 ad-tricks in Tokyo’s train stations (tags: life blog) [...]
Posted by: Tonybo :: links for 2006-10-27 on November 5th, 2006 at 10:39 am
[...] En Coudal Partners veo el link a Top 10 ad-tricks in Tokyo’s train stations de PingMag. En donde hablan de diferentes formas de anunciarse en el Metro de Tokyo. [...]
Posted by: ¿Existirá este tipo de anuncios en el metro de Monterrey? « NoteBook DG on November 6th, 2006 at 3:31 am
Really very fascinating. Great article. Cheers
Posted by: Blaze on November 15th, 2006 at 1:03 am
[...] Top 10 ad-tricks in Tokyo?s train stations [...]
Posted by: jwtwo blog » Blog Archive » Top 10 ad-tricks in Tokyo?s train stations on November 15th, 2006 at 2:29 am
[...] I therefore thank LK from IRC for this article link from PingMag, a pretty good online magazine on cool things (mostly from Japan). Though it is an old article (if you have seen it before, I apologise for boring you), I believe there is still quite a bit of applicability possible. Stickers on the floor are nothing new and most advertisers in Australia have caught on. But what about the rest? [...]
Posted by: Hunting the Elusive » Advertising techniques on November 15th, 2006 at 5:53 pm
What an excellent post. I live in Osaka and have seen some similar things in the trains and their stations too. This was a really well written post.
Posted by: quaisi on November 16th, 2006 at 9:22 pm
i love this post. very creative!
Posted by: sheena on November 27th, 2006 at 10:15 am
[...] The blog PingMag posts design focused stories from a Japanese perspective and lately the posts have been lights out. This week PingMag did a comprehensive story on the works of CA based video production company Logan and a couple of months back they gave their readers some valuable insight into the visual marketing tactics that go on within Tokyo’s train stations. Make sure to subscribe to their RSS feed. [...]
Posted by: doane paper » PingMag on December 9th, 2006 at 12:41 am
hmmmm, Pringles in soup?
Posted by: natalie on December 14th, 2006 at 1:34 pm
great site
Posted by: dizion on December 25th, 2006 at 1:34 pm
[...] article à ne pas rater sur PingMag.jp [...]
Posted by: Nishi Kara » Blog Archive » C’est plus fort que toi on January 15th, 2007 at 6:09 am
Good Site .Nice work.
Posted by: orgorg on January 19th, 2007 at 1:26 pm
very insightful and ideas are very fresh out of the box. i love it. hope you would email me more of these happenings. sheehan_demetillo@yahoo.com
Posted by: sheehan demetillo on January 23rd, 2007 at 10:23 pm
you are so right about japan being the mecca of advertising, it really is. hehehe everyday it would be an adventure riding the train, an adventure of seeing the latest ad that has come out. =0)
thank you for noticing.
Posted by: Easel on February 2nd, 2007 at 9:25 am
sgfrag.net ftw
Posted by: www.sgfrag.net on February 3rd, 2007 at 3:15 am
[...] And advertisers in Japan have a gazillion ways to put yet more material into the crowded nag-a-space of the railway. [...]
Posted by: Barista » Blog Archive » ping.. a mag on February 3rd, 2007 at 8:55 pm
[...] Кстати, в японском метро есть и другие образчики интересной рекламы. [...]
Posted by: Реклама в токийском метро on February 6th, 2007 at 6:31 am
[...] Japón es un país tomado al asalto por la publicidad; se aprovechan todos los rincones para poner anuncios y ello potencia la creatividad. Dejando aparte que como consumidores puede resultar bastante pesado, hay algunos ejemplos interesantes en un medio muy japonés: el metro. Cubrir una estación de metro entera con publicidad de una misma marca: [...]
Posted by: Blog Oficial Studioiw » Publicidad innovadora en el metro on February 6th, 2007 at 3:17 pm
nice post. i enjoyed looking at the ads :)
Posted by: cyberpunk on February 7th, 2007 at 4:40 am
adzilla (link below, I hope) ripped off entire post (word for word, image for image) without link or attribution - go take a look, and then send them your thoughts…..
Posted by: fatbear on February 9th, 2007 at 2:41 am
Every time I go to Japan….they surprise me with everything they have…and yes this includes the clever advertisement they use.
Posted by: Max on February 9th, 2007 at 3:45 am
unfortunately this article has been plagerized at
http://adzilla.blogspot.com/2007/02/japan-subway-ad.html
Posted by: Daniel on February 9th, 2007 at 6:34 am
This is a great post. Please show advertising in other public or transit spaces. I’d liked to know how immersed communal-spaces are in advertisements.
I’m in Chicago, and though we have a lot of train infrastructure,you don’t see anything like this. The stations in particular are poorly used.
Posted by: cpboulanger on February 9th, 2007 at 12:51 pm
[...] I found something interesting in an article about ads in Tokyo train stations. Look at #6 on the page titled “Info-ride” and look at the second set of images. There is a sequence here showing how a person can scan in a code on an ad with the camera on their cell phone and get maps and other information regarding that particular advertisement. Maybe this is old news, but I haven’t seen this before…very impressive. [...]
Posted by: ElevenIdeas » Blog Archive » Interact with Ads Using Your Cellphone on February 10th, 2007 at 4:28 am
They embraced the West at the turn of the century and created the best designs you could imagine. I first went there in 1956 and lived there for 10 years. Tokyo then is what you see in Las Vegas today. Hands down it was a 24/7 town with the best entertainment you could find anywhere. Check out http://www.lookusup.com for the best Arts and Crafts on the web. And 3578 sotfware and hardware to choose from. Photo Restoration is a much if you have something to save from the past that has been damaged. Cheers!
Posted by: Steve Santiago on February 10th, 2007 at 5:58 am
h.siktir be süper olumm
Posted by: idris on February 13th, 2007 at 10:17 pm
I loved them. The floor posters you see here in Sao Paulo where I live, and the wall coverings like from that university. They even have the covering the inside and/or outside of the train, but I wish I could see the 7 second mini movie they set up in the tunnels. Won’t ever happen here, too expensive, but is probably really cool. Can’t wait till I can go to Japan!!
Posted by: Gabriella on February 19th, 2007 at 9:57 am
twidles thumbs it was great but i was hoping to see more images of dragons on the ads… but otherwise GREAT wish they would do that in U.S.A. >,< cat face
Posted by: Drake_catmaster on February 20th, 2007 at 7:32 am
Going into graphic design myself. Holy crap.
The Japanese are friggin intimidating. I personally like the animating frames ad in the tunnels idea. Same with the PDA-scannable escalator avertisements.
Posted by: Prowler2885 on February 20th, 2007 at 5:04 pm
Tunnel Movies:
I’ve seen them both in Europe and in the US. For some reason there were around only in 1999-2000. Quite a smart idea!
Posted by: dido on February 22nd, 2007 at 11:25 am
M2: it may seem like imitation to those who only see the superficial or think in neo-colonial patterns. there may be adaption to some extent, but one thing is for sure: there are more ORIGINATORS in japan than in europe or the US. actually, most of the “western” designers tend to imitate each other all the time and are afraid of personal style or expression especially in advertising.
one personal thing: there is no point in judging cultures. learn to cherish differences.
Posted by: Anonymous on February 23rd, 2007 at 8:11 pm
By the way, the ads in Japan, NYC, Chicago, Washington D.C., Tokyo and majority of the metropolitan cities are Submedia LLC. ads. For more information, go to http://www.submediaworld.com.
Posted by: Anonymous on February 24th, 2007 at 7:43 am
Funny this should be brought up as “modern”. I recall seeing similar “moving” ads in the Montreal metro tunnels decades ago. Also the moving sidewalk between terminals in the old Dorval (Montreal) airport showed moving pictures. Although Japan may seem ultrachic to westerners as we can’t often read the type, westerners can do modern stuff too. Japan is just the it place now.
Posted by: anon on February 24th, 2007 at 2:08 pm
of course, SEOUL has “9″ ad-tricks of above-mentioned tricks. NO.8 is so Great!!!!!! Japan is Suprising land. :)
Oh, Many citizen hates excessive ADs.
Posted by: sunmyung.bai on March 2nd, 2007 at 6:19 pm
[...] can find it here. I think my favorite is a set of ties advertising a loan company. Photo by Maris Mezulis [...]
Posted by: Moneydick » Top 10 non-Traditional advertising tricks in Tokyo’s train stations on March 3rd, 2007 at 3:37 am
[...] PingMag - The Tokyo-based magazine about “Design and Making Things” » Archive » Top 10 ad-tric… (tags: design advertising japan) [...]
Posted by: mobmash blog » Blog Archive » links for 2007-03-07 on March 7th, 2007 at 9:23 am
Absolutely amazing and clever. If only all ways of advertising were quite so artistic! I so would not find these ads annoying at all.
Posted by: Einna on March 9th, 2007 at 11:57 am
[...] Top 10 ad-tricks in Tokyo’s train stations [...]
Posted by: neo-nomad - PingMag on March 17th, 2007 at 10:47 pm
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Posted by: GramBorder on March 20th, 2007 at 10:43 am
very interesting pictures.I do like the way items of advertising jump out.
I cannot imagine half of these types of posters etc being used in sydney as people seem to like to break anything that is not bolted down.
We miss out on so much here it is sad.
Posted by: Peter ( OZ ) on March 25th, 2007 at 2:18 pm
Nice site guys
Posted by: Skala on March 28th, 2007 at 5:53 pm
Those japanese are so sick. I agree those images are impressive to watch beign in a other country, but I wish I’ll never see anything like that in Canada as much as I live. I I mean, you dont even have the choise not to see those adds, they olny thing you can do is to close your eyes…sick…
Posted by: Etienne Bouchard on March 29th, 2007 at 5:24 am
this is a great display of art and excersise of the human mind
Posted by: amber on March 30th, 2007 at 6:19 am
Those are very creative, love them all.
Posted by: HDR Photography on April 1st, 2007 at 11:27 am
Great Site! really useful information!
Posted by: Smit on April 1st, 2007 at 2:21 pm
[...] Cateora & Graham, maklum buku gratisan, sayang kalo gak diliat. Pas bagian International Advertisingnya nemu scene yang cukup [...]
Posted by: Noble Media for Advertising « idA.K on April 3rd, 2007 at 6:21 pm
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Posted by: Alexvdpqe on April 6th, 2007 at 8:42 am
[...] being disappointed in the variety of Vancouver transit ads, but PingMag’s collection of ten great advertising tricks used in Tokyo subways is top [...]
Posted by: goldengod » Top Ten Advertising Tricks Used in Tokyo Subways on April 10th, 2007 at 4:41 pm
“And frankly, who the hell cares about what the west thinks about Japan!!!
Well you should care, since japan, always tries to imitate the west.
I repeat - japanese design is behind the west.”
god wt the hell japan is waywayway ahead of the west i should know i just spent 5yrs livin there nd movin bak here…god we r sooo unimaginative
Posted by: dsfh on April 17th, 2007 at 5:09 am
test
Posted by: Mexxyx on April 19th, 2007 at 8:53 am
[...] buen ejemplo es este artículo de PingMag (inglés) sobre la publicidad en estaciones de tren japonesas. Cualquier sitio vale para colocar un [...]
Posted by: Publicidad en el tren | DM weblog on April 23rd, 2007 at 6:03 pm
Thank for making this valuable information available to the public.
Posted by: Bush on May 11th, 2007 at 4:28 pm
[...] Qui [...]
Posted by: ADVERTISING IN TOKYO'S TRAIN STATIONS « el6ato y el7opo on May 21st, 2007 at 9:48 pm
Nise site!
Posted by: anatol on June 1st, 2007 at 1:41 am
I don’t think London is too far behind when it comes to using every conceivable space for advertising, some of it good, much of it bad. At least one line in Seoul uses the tunnel movie, plus they have a fair few plasma screens on the far walls showing non-stop ads.
Posted by: MiNGLED on June 3rd, 2007 at 11:46 pm
I found lots of intresting things here. Please more updates.
Posted by: Gay Blowa on June 6th, 2007 at 7:51 am
it is very interesting to see ads everywhere in Japan !! amazing ! and the way they arrange and put their ads is just neat, pretty and effective!!!!!!! amazing!
Posted by: evon on June 6th, 2007 at 10:27 am
Good post!
I don’t get tired looking at advertisements in Japan. They are simply so attractive esp those from department stores informing when their sale is starting.
Posted by: Clara on June 14th, 2007 at 11:31 pm
Why is everyone so impressed by ads, an article about ads no less. Being constantly bombarded with ads squeezed into every last inch of visual space isn’t cool at all. It sucks, and it’s annoying. There’s so little room for anything meaningful when everything is used to sell–I’d like to see an article written about defacing ads. How about that? Suggestion: let’s all carry sharpie pens and draw moustaches on every flat paper face we see.
Posted by: otto on June 16th, 2007 at 3:59 pm
the PATH trains between new york city and new jersey have the movies–they have had them for a few years. one is between world trade center and nj and the other is along the 33rd st. line.
the best execution that i’ve seen on the subway movies was for shark week on the discovery channel…the movie just consisted of a a shark swimming alongside the train. great!
the simpler the better, on those movies–because they’re dependent on the speed of the train, they can get kind of jerky, and complex ideas just become mush.
Posted by: robin on June 19th, 2007 at 8:46 am
Wow, take me to tokyo.
Posted by: MediaMisfit on June 22nd, 2007 at 1:56 pm
Thanks for photos. i thing Tokyo’s people
have funny with these.
Posted by: resimler on June 24th, 2007 at 5:59 pm
It’s awesome!!! I love how these advertisements think outside the box to get future customers.
Posted by: Byrdie on June 25th, 2007 at 10:24 am
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Posted by: Bush on June 25th, 2007 at 5:37 pm
don’t you feel like have some space for your eyes too? ambience advt really sucks sometimes
Posted by: rash on June 26th, 2007 at 7:02 pm
amazingly eyecatching and feet arresting, but offering no space for the senses
Posted by: rash on June 26th, 2007 at 7:44 pm
I’ve seen those movies in the subways here in Brazil, they are really interesting and get you looking at them all the way until the end :D
Posted by: Anna on July 8th, 2007 at 2:58 am
This is NOT inspiring! Have advertisers no shame? When will the barrage of consumer madness end?!
Posted by: Tiffany on July 8th, 2007 at 8:59 am
If you’re wondering why some people see this as art and creativeness, well just try to go beyond recognizing all those things as adds, if you did you will more than what you have thought have seen in the first place. Adds can be irritating but if they are imaginative enough then they tend to be very pleasing to the eyes.
Posted by: Anonymous on July 17th, 2007 at 12:06 pm
XzprSr I put together a show of about forty photographs at a frame shop. I invent a unique way of mounting the pictures, flush on aluminum with a spacing device to move the picture out from the wall. This way of framing has never been done before, at least in our area. (Now I see it all the time on styrafoam board.) The show is a wild success with about a hundred people at the opening including the former director of the Playhouse 90 series on TV (a teacher in my department) who loves my work and brings the Chairman of the Art Department with him.
Posted by: Rick Doble on July 20th, 2007 at 9:43 am
[...] An interesting article about tokyo metro station ads. [...]
Posted by: Tokyo Strategies: ad campaign « giacomo butte in tokyo on July 23rd, 2007 at 4:26 pm
thank you for this post.
Posted by: giacomo on July 25th, 2007 at 5:07 pm
Consume consume!! Hurry everyone we must consume!!! The world has gone mad.
Posted by: Anonymous on July 30th, 2007 at 3:52 pm
[…] Japanese design is AHEAD of the western world. […]
who is counting. its not a fu** race. even do that could work as an other dumb ass television show. allright.
sure its 10 things you can do, but should you. as there so much ad space everywhere. question is, do the people after awhile just block/ignore it.
ciao,
akrok
Posted by: akrok on August 1st, 2007 at 10:28 am
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Posted by: Kostanic on August 4th, 2007 at 5:36 pm
that was amazing.
yay Japan!
Posted by: Meg on August 4th, 2007 at 11:41 pm
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Posted by: cseserv on August 14th, 2007 at 12:13 am
places like Tokyo are made for advertising!
Posted by: epifanov on August 16th, 2007 at 6:52 am
[...] Reklamebyråer prøver alle triks for å selge deg varer. Her er 10 reklametriks i fra togstasjoner i [...]
Posted by: Kjøp! « Kald kaffe on August 17th, 2007 at 7:40 am
Great job in capturing what is happening in Tokyo. I lived in Shinjuku area for 5 years and enjoyed watching the evolution of the station advertising space. Of all advertising mediums in Japan, I think the station work is the most innovative, engaging and fun…it is noticed.
Posted by: Loren on August 23rd, 2007 at 8:42 am
[...] 1. Top 10 ad-tricks in Tokyo’s train stations [...]
Posted by: Neo-nomad.net » Blog Archive » PingMag on August 23rd, 2007 at 3:39 pm
Wow! Japan is unique, i wish i can go and explore it very soon.
Posted by: Jessi Jey on August 24th, 2007 at 5:21 am
Thanks for this great entry! I also find all this fascinating and annoying at the same time! The creativity and innovation in these ads is incredible but being entirely surrounded by it all the time tires out your brain! although it is nice to have some great things to look at while commuting, which is one of the most tedious and boring activities ever!! I’m putting a link to this on my blog. Thanks for a great site and keep it up!
Posted by: Carolina on August 26th, 2007 at 10:47 pm
[...] is probably where you want to go. Japan’s PingMag posted a blog entry last year about the “Top 10 ad-tricks in Tokyo’s train station” that is absolutely fascinating! Although I agree with some of the people who commented on the entry [...]
Posted by: Inspiring Commutes « Curiouser and Curiouser on August 26th, 2007 at 11:01 pm
[...] Ucon-Tea bottles in Shinjuku decorating the pillars. Those were not to be missed by anyone! From PingMag Admin @ 11:47 [...]
Posted by: Trick Advertising in Tokyo Subway Station | Cool Design Ideas Generator on September 4th, 2007 at 12:47 pm
[...] Not every day, but every once in a while, I find myself in the train on my way to work starring at a boring poster and asking myself how many people possibly already starred at that same poster the same day. Everyone heard about over-packed trains in Tokyo, but with train stations such as Shinjuku being the spot on the planet with the largest number of people per day actually rushing through, Tokyo’s train stations are a true mecca for advertisement. > Leer artículo completo [...]
Posted by: Elisava Escuela Superior de Diseño - Postgrado en Diseño y Dirección de Arte » Top 10 ad-tricks in Tokyo’s train stations on September 10th, 2007 at 4:19 pm
[...] Ucon-Tea bottles in Shinjuku decorating the pillars. Those were not to be missed by anyone! From PingMag admin @ 11:47 [...]
Posted by: Trick Advertising in Tokyo Subway Station | 创意设计 on September 30th, 2007 at 6:07 pm
[...] Click here to check out the article: http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-%20train-stations/ [...]
Posted by: ENG 1000: New Adventures in Hi-Fi » Blog Archive » Informal Writing Assignment #6 on October 5th, 2007 at 6:49 am
[...] Link [...]
Posted by: Because Composition Rocks » Blog Archive » Useful link for teaching visual rhetoric. on October 22nd, 2007 at 1:25 pm
[...] post info By buza Categories: FUN Tags: ad-tricks, advertising, creative advertising, japan Innovative and cool techniques to get you into what they are selling: Top 10 ad-tricks in Tokyo’s train stations [...]
Posted by: Top 10 ad-tricks in Tokyo’s train stations « poor girl on October 24th, 2007 at 12:56 am
[...] Here’s an article that I found very interesting: PingMag’s Top 10 Tokyo Ad tricks [...]
Posted by: Where Derek Iz? » In a word PingMag… on October 24th, 2007 at 8:44 pm
This is so awesome, im sure my art tutor at college would be very intersted in seeing this article - awesome!
Posted by: Ryan on November 3rd, 2007 at 12:02 am
大好きな日本の広告が最高
Posted by: kazatoan on November 3rd, 2007 at 9:09 am
sorry i said i love japanese ads
Posted by: kazatoan on November 3rd, 2007 at 9:10 am
I have your site for its useful and funny content and simple design.
Posted by: Helga on November 4th, 2007 at 2:57 pm
Posted by: July on November 8th, 2007 at 6:35 pm
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Posted by: Kir on November 14th, 2007 at 2:48 am
Wow…breath of fresh air..really cool
Posted by: DhartiPakistan on November 14th, 2007 at 10:07 pm
Found your site in google, and it has a lot of usefull information. Thanx.c
Posted by: Hillary on November 28th, 2007 at 1:32 pm
Hey!
This is some interesting stuff! Great pool for creative inspiration.
Posted by: Clickster on November 30th, 2007 at 7:56 am
[...] has an interesting article on the ingenious forms advertisements in Tokyo’s train stations can assume to attract the [...]
Posted by: Japan Navigator » Blog Archive » Ads in Tokyo’s trains and stations on December 7th, 2007 at 10:19 am
I love Tokyo, Japanese culture and Tokyo’s amazing cool inspiration just amazes me, I would love to live their internationally one day. Just looking at these pictures makes me so jealous of people who spend their lives their. Very interesting
^_^
Posted by: LEELEE on December 8th, 2007 at 8:38 pm
[...] 关于设计的网站国内有很多，疯狂的设计就是其中一个，今后我们还会介绍更多。在http://pingmag.jp上可以看到一些日本和东京的设计，比如这个“东京火车站里的广告小把戏” [...]
Posted by: Pingmag.jp:东京的设计与创意 | 好站名录 on December 21st, 2007 at 11:28 am
Wonderful and informative web site.I used information from that site its great.
Posted by: Bill on December 28th, 2007 at 1:04 am
yeah i just went to japan, and i didnt even notice the ads, really. it was a really fun trip so i pretty much recomend it if you want to go. unless you live in new york, because its pretty much really similar to new york
Posted by: 4 on December 29th, 2007 at 12:03 pm
Hi! Definitely nice and neat site you got there.
Posted by: Helga on January 14th, 2008 at 7:05 pm
[...] Like it or lump it, Japan is an empire of signs. Not Roland Barthes’ semiotic kind, but the waving, fluttering, shiny, reflective, many-coloured buy-me kind. Either you bemoan the demise of wabi (elegance in restraint) and sabi (beauty that comes with age) aestheticism from your lonely rock (or blog) or you throw up your arms and exclaim that it’s all so wonderfully cute and colourful and my, what big eyes the young lady has. You’ll also agree that the floor sticker ad in this picture “adds some nice colour to the grey concrete” and want to look at this amazing run-down of the top ten advertising tricks in Tokyo train stations over at design magazine Ping-Mag. [...]
Posted by: Does Japanese Society Walk All Over Women? « The Westerner’s Fear of the Neonsign on January 16th, 2008 at 2:45 pm
Got here from Neonsign. Not going to read the entire comment list, sorry if I touch on something someone else has already said.
Quick notes - Japanese ads are banal, condescending, and ludicrously ubiquitous. Those of you who think different either don’t live in Tokyo, don’t read Japanese, or or do not mind being sold something every second of every day.
I bought a bike when I realized I would have to either close my eyes as soon as I entered my morning train or be depressed five days a week.
Ads are one of the main reasons why I will be leaving Japan far sooner than I planned. There will be many of you who find this incomprehensible or will say I am wasting an incredible opportunity. I say ads here have a deeply negative effect on my life, to an unacceptable extent.
I really envy people who can tune out ads.
Posted by: Jason on January 16th, 2008 at 3:25 pm
Thanks! Very helpfull!
Posted by: piter on January 18th, 2008 at 11:26 pm
Thanks! Very match
Posted by: james on January 18th, 2008 at 11:28 pm
Nice. I wish they did this in my city but I’m sure some hooligans would come and mess it up like they always do.
Posted by: Siggy on January 22nd, 2008 at 2:04 pm
[...] post, inspired by a post on this great new Japanese arts blog I’ve just found on the top 10 ad-tricks in Tokyo’s train stations. Meanwhile, the next thing to notice is ads like these amongst [...]
Posted by: A Belated Crackdown on Child Pornography in Japan « The Grand Narrative on January 24th, 2008 at 11:23 am
everything in japan rocks!
Posted by: jared on February 1st, 2008 at 12:03 am
[...] Because nothing wants to make you brush your teeth like seeing giant tongues in your subway station, Reach has stepped up its marketing tactics with these enormous 3D plastic tongues. I always thought the selling point for Reach was that you could reach your back teeth - remember the guy with the hinged head? But apparently they’re targeting tongues too. Reportedly Reach is offering Japanese consumers a toothbrush with a tongue cleaner on the back. (Sounds like it would get awfully gooey to me.) But giant pink tongues aren’t the only things you can see in Tokyo train stations…check out some more Japanese advertising gimmicks. [...]
Posted by: Pink Blog » Blog Archive » Tongue Ads in Japan on February 10th, 2008 at 12:37 pm
[...] http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-%20train-stations/ [...]
Posted by: Informal Writing Assignment #3 at Dreams and Inward Journeys on February 16th, 2008 at 2:25 am
[...] What do you think? If LastMile are correct in their expectations, their model is extremely disruptive to the advertising business as a whole. But is this the right route to wireless nirvana or are LastMile pinning their hopes on an advertising model people already find overwhelming? [...]
Posted by: New Media Knowledge » Blog Archive » The Last Mile To Digital Cities on February 18th, 2008 at 11:53 pm
[...] really blows your mind away like crazy. Nonetheless, it’s quite interesting to find out at Pingmag how weird can it [...]
Posted by: Advertising in Tokyo at ACatInJapan on February 21st, 2008 at 9:45 pm
[...] via | pingmag.jp [...]
Posted by: ADV nelle stazioni di Tokio « Surus on February 22nd, 2008 at 2:16 pm
[...] Ora! informs that PingMag has a very good article about “top 10 ad-tricks in Tokyo’s train stations”.There [...]
Posted by: Ad-tricks in Japan | get out of it on February 27th, 2008 at 5:05 am
SHIBUYA!!!!
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Posted by: zombie 138 on March 4th, 2008 at 5:28 am
[...] nelle stazioni della metropolitana? 10 consigli utili. PingMag ci fornisce 10 consigli utili per “spaccare” con le promozioni nel metrò. [...]
Posted by: Pubblicità nelle stazioni della metropolitana? 10 consigli utili. « on March 10th, 2008 at 10:57 pm
[...] PingMag ci fornisce 10 consigli utili per “spaccare” con le promozioni nel metrò. L’esperienza è quella delle linee metropolitane di Tokyo, ma sono certo che le cose funzionerebbero altrettanto bene qui da noi. Volete scommettere? Qui la pagina con le Regole da seguire. [...]
Posted by: Pubblicità nelle stazioni della metropolitana? 10 consigli utili. « on March 10th, 2008 at 11:09 pm
Here in HK escalator handrail ads are much more effective than steps (doesn’t work in the down direction, and passengers hide the messages - not so with handrails)
JCDecaux installed a massive campaign throughout the HK Metro for DHL which was extremely effective in creating branding opportunities. The ’static’ ads around the escalators showed a traffic jam, but the ads on the handrails showed the DHL truck zooming through all the traffic. You can see more escalator handrail advertising at http://www.adrail.com
Posted by: HK Marketing on March 11th, 2008 at 4:26 am
Very, very Interesting!
You can also observe how people move into these no-spaces and how people look at, see, avoid or take an interest in these ads.
Posted by: Ring on March 12th, 2008 at 5:20 am
You have an outstanding good and well structured site. I enjoyed browsing through it.o
Posted by: Kathy on March 14th, 2008 at 7:05 pm
very creative and very innovative!
I checked out the appglobal too, the one making the belts of advertisement! good idea! keep up the nice works!!
Posted by: enrica on March 28th, 2008 at 3:38 pm
i like cheese
Posted by: noob on April 21st, 2008 at 3:53 am
i wish ads were made as beautiful here in Canada as they are in Japan. Wonderful post!
Posted by: christina on May 27th, 2008 at 2:11 pm
[...] For more coverage of the wonderful world of Tokyo train station advertising gimmicks, PingMag ran an excellent article on them last year, which you can read here. [...]
Posted by: Trends in Japan » Latest advertising gimmick: 3-D plastic tongues on July 25th, 2008 at 12:35 am
[...] publicou em 2006 uma reportagem com o top 10 de algumas propagandas nos trens do Japão. Clique aqui e dá uma [...]
Posted by: Advertisement « vidabuscavida on August 28th, 2008 at 12:29 am
[...] Top 10 ad-tricks in Tokyo’s train stations [...]
Posted by: Im Netz entdeckt (bis 2006) on September 6th, 2008 at 11:01 pm
[...] Japanese Ads Some recent photos of some Japanese Ads I have seen around Tokyo, billboards, signs, etc. PingMag (tokyo based Art and design site) has a great article on the top 10 ad tricks in Japan here. [...]
Posted by: Japanese Ads « New Gabriel Times on October 3rd, 2008 at 5:18 pm
on no.3 the advert with the product attached to it. The product seems to be endorsed by KISS.
Posted by: Georgia on October 27th, 2008 at 4:37 pm
[...] Ucon-Tea bottles in Shinjuku decorating the pillars. Those were not to be missed by anyone! From PingMag admin@ 2:19 pm Tags: [...]
Posted by: Trick Advertising in Tokyo Subway Station | Cool Design Concept + Ideas on December 22nd, 2008 at 3:26 pm
[...] 设计制作出自己的产品模型！它的有趣在于这些超大版的产品茶瓶在日本东京新宿地铁站，成为装饰支柱。这些都不可错过哦！很强的视觉上冲击，让人印象深刻。摘自：PingMag admin@ 11:22 标签：广告 [...]
Posted by: 东京地铁车站的小小广告伎俩 | 创意设计 on December 23rd, 2008 at 12:29 pm
[...] voici un article fantastique sous forme de top dix des meilleurs campagnes de pub dans le métro de Tokyo : ad-tricks in Tokyo’s train stations. [...]
Posted by: ad-tricks - À part ça on January 1st, 2009 at 2:31 am
[...] pingmag.jp/2008/06/18/japanese-rooms/ pingmag.jp/2008/07/01/sailor/ pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-st… pingmag.jp/2008/07/17/iced-candy/ Related Items: Akiba [...]
Posted by: Superlocal » Blog Archive » sad news on January 5th, 2009 at 1:21 pm
[...] Billboardom is back from the slumber and is proud to bring you the Ten Coolest Ad Tricks In Japanese Train Stations. [...]
Posted by: Comerciales Creativos « Fingolricks’s Blog on March 9th, 2009 at 8:48 am
[...] huidige bron: http://pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/ [...]
Posted by: homework 03, treinstation research Hrisitna Spirova « INTERFACING SPACES on March 16th, 2009 at 6:01 am
You have no idea how calling a railway sation a train station frustrates me!
Posted by: jake on April 28th, 2009 at 6:59 am
[...] Another great example of using space in the Subway Station and creating some kind of interaction of the brand with the consumers are the gift wall such as used by the Ipod Nano and Canon. (Pictures and info from Ping Mag) [...]
Posted by: Japanese Outdoor Media Innovations « Media, Marketing and Culture on April 29th, 2009 at 12:53 am
[...] (read more) [...]
Posted by: Madvertising! (10 ad-tricks in Tokyo train station) « Cole Marketing Strategies on May 22nd, 2009 at 4:04 pm
[...] Billboardom is back from the slumber and is proud to bring you the Ten Coolest Ad Tricks In Japanese Train Stations. [...]
Posted by: bHiNgKaYz…… » Crazy & Funny Billboards on July 3rd, 2009 at 5:11 pm
I love these ads.
Posted by: Graphic designer atlanta on August 3rd, 2009 at 8:04 am
[...] some ideas about ads that could be in train stations. Outside of bus shelters, bus wrappings and trains stations, what are other advertising [...]
Posted by: More Money Through Advertising - Seattle Transit Blog on September 11th, 2009 at 7:13 am
[...] Como los posters de cómo comportarse en el metro, donde por cierto se pueden ver algunas de las acciones publicitarias más imaginativas del mundo, a los carteles de cómo lavarse las manos (en ¡8 pasos!). [Pronto [...]
Posted by: jorge.cortell.net › Apuntes desde Tokio 2 on September 17th, 2009 at 12:12 pm
[...] no site Pingmag uma galeria com 10 trabalhos criativos feitos em Tóquio. Clique nos links ou na imagem para ver as fotos. As imagens são de 2006, mas vale a pena dar uma [...]
Posted by: Publicidade genial nas estações de trem de Tóquio « A viagem de SHIGUES on February 6th, 2010 at 1:56 pm
Nice article. The tunnel thing is on Ginza line.
Posted by: vesti srbija on March 15th, 2010 at 10:32 pm