Run Wrake: Involuntary Darkness

19 Sep 2006 Category: Features, Film / Animation, Illustration, Worldwide

Run Wrake: Involuntary Darkness

Run Wrake's short animation "Rabbit" is a fairy tale but not for kids! On this scene children find an idol from a rabbit's stomach... © Run Wrake

Run Wrake is known as an animator and illustrator, who has collaborated with Howie B and created visuals for U2’s Vertigo tour. His latest short animation “Rabbit” has been very successful at many film festivals all round the world and Run Wrake himself came to Japan as a guest of the International Animation Festival Hiroshima 2006 held last month.

Written by Chiemi
With the kind cooperation of Hybrid

Could you introduce yourself first, please?

My name is Run Wrake, I’m an animator and illustrator based in London. I think this is… my 4th visit Japan.

I heard that you got invited to the International Animation Festival in Hiroshima as a guest this time and also won the Special International Jury Prize with your short animation “Rabbit”. Congratulations! Could you tell us a little bit about the animation?

From “Rabbit”
(You can watch the intro of Rabbit from “Recent Work” of his website)


kids who really want a nice muff…
© Run Wrake

…catch a rabbit in a field
© Run Wrake

but suddenly an idol appears from the stomach of a rabbit…
© Run Wrake

and starts to change everything into diamonds
© Run Wrake

naughty kids try to…
© Run Wrake

…get rich from the idol’s power
© Run Wrake

however, when the idol is eaten by a tiger…
© Run Wrake

the kids get coverd with tons of insects…
© Run Wrake

The story is basically a very simple morality tale about greed - the dangers of greed and exploring nature. It came about when I found some 1950’s stickers in a junk shop about 20 years ago. When I was moving the studio out of Soho about 2 years ago, I fond them again in the bottom of the drawer and thought it would be great to make a film out of them. There were about 200 different stickers.

What kind of stickers were they?

They were educational stickers for kids to learn words. There is an illustration of something and a word below. For example, there is an illustration of iron and it says “iron” underneath. I’ve got maybe 40 or 50 sheets. I wanted to try to use the style of the images for the whole film. So I made a story out of them.

handdrawn story board in his sketchbook © Run Wrake

So, do you mean that you redrew them with the same style?

No, no. I scanned them into Photoshop and cut them out. Like for the idol, I cut out his right and left hands, one layer for right hand and one layer for left hand… and another layer. So I ended up with the idol and any of the characters as one Photoshop file but lots of layers. And then Aftereffects, you kind of joined them, and you animate them. So, all of them were scanned. No drawing at all apart from the morphs when the idol zaps flies.

Storyboard. Morph was drawn by Run. © Run Wrake

How long did it take to finish it?

I finished this last August. It took about 16 months from the start. I spent about one year for actual making animation and 4 months for pre-production. Very long time… Howie B helped out the music and all sound effects were done by a guy called Craig Butters, who did an absolutely fantastic job. Usually I do picture after the sound but this time I did all the animation first. So that was slightly different thing… But there are 79 tracks of audio sound effects. That means almost every fly has its own effect, plus the music on top. It’s amazing.

I’ve seen some of your other work and I always think that you have very interesting yet slightly “dark” ideas. Where do those ideas come from?


short animation “NME Gallery”
© Run Wrake

short animation “What Is That”
© Run Wrake

People ask me that question often but I don’t know. I just write down ideas and look through books and pick up a picture there, listen to music.. so I really don’t know where they come from.

For example, the music video you created for the Charlatans “Try Again Today” (Go to “Recent work” to watch) has a scene that their heads that attached to scribbled body, spin around and fall off, then roll over on the floor…

Oh I can explain that one! For that video I had a week to come up with an idea for the pitch. I couldn’t come up with anything and I started to scribble ideas out. At the end of the week, I had about 10 pages of scribbles. The song is about “try again” and scribble is kind of “trying again”. So I sent it to their record company pages of scribbles and they said “This is great idea. Develop it.” That’s why it’s scribbles. And the heads thing, I was told that I couldn’t do filming this time but I could capture any bit of their video. Obviously, a lot of them were not the picture of whole body, so it was much easier to cut out a head and do something with it.

How about your character “Meat head”, a man who get barked by a dog on the street and suddenly his head turns into a piece of meat? Isn’t that idea a bit dark?


this dog barks at a man and the man becomes “Meat head”
From “Jukebox” © Run Wrake

Meat heads playing ping pong to Howie B’s tune.
From “Ping Better Pong” © Run Wrake

Mmm.. Meat head is quite dark. He originally appeared in “Jukebox”, and it was metaphor for fear. I don’t like dogs… I wanted to explain that he was scared. So the character meets the dog and in his mind, he thinks that the dog is seeing him as a piece of meat. That’s why his head turns into a piece of meat. In that film, subsequently I like the idea of its universal character. Underneath of the skin we all are meat. Whatever the color of the skin is, we all the same. One heart, two lungs and veinss..So that’s why I stuck with it.

Who are your influences? And anyone you like recently?

I really like the Fleischer Brothers, who did “Betty Boob” and “Popeye” but their early stuff in 1930’s was very surreal and use lots of loops and beautiful lines. When I was in college Dada was massive influence. And also Russian constructivist, Rodchenko. Again, 1930’s Russian poster design and graphic design are so beautiful. I’m still big fan of Bauhaus too. For recent stuff… I like Shynola and Psyop in New York. And Michel Gondry… pretty much everything he does is sickeningly good.

So what do you think about Japanese animations?

I really like Hayao Miyazaki who did “Howl’s Moving Castle” and “Spirited Away“. Those are absolutely beautiful. I mean, unbelievable. I’m not a huge fan of manga, to be honest. I find there is often too many little bits to absorb… what I love about Miyazaki’s work is the amount of animations. They are absolutely stunning.

Do you have any plan for the future?

Meat head! (banging the dask) More Meat head! Meat head is taking over the world! And I’d love to make a feature film before I die basically. Hopefully I’m still young enough to do it…

Oh, you are young enough! So finally, any message for our readers?

Look out for meat head… slightly dark.

Dark again! Anyway, thank you very much! We all are looking forward to seeing more of your meat head stuff!


Mr. Meat head: Run Wrake @ hybrid/so+ba gallery

you can see meat head on GAS DVD “Run Wrake/Dinner Time”

Run Wrake’s Rabbit is going to be released as a DVD soon. Also full version of Rabbit will be shown at “Short I: State of the Art” at a film festival RESFEST which is going to tour 45 cities all round the world from next month! Check it out!

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  4. [...] Pingmag have a nice recent interview up with champion animator and illustrator, Run Wrake. ( found via accent feed ) Seems he was visiting Japan for the Hiroshima International Animation Festival – where his new short ‘Rabbit’ picked up a special jury prize. Plenty of screenshots and storyboard shots in the article too, worth a look. And especially exciting to hear he has his eyes on a feature film. [...]

    Posted by: { { { { - - Sky Noise — >>> » Document » Run Wrake News on September 25th, 2006 at 5:42 pm

  5. [...] Pingmag have a nice recent interview up with champion animator and illustrator, Run Wrake. ( found via accent feed ) Seems he was visiting Japan for the Hiroshima International Animation Festival - where his new short ‘Rabbit’ picked up a special jury prize. Plenty of screenshots and storyboard shots in the article too, worth a look. And especially exciting to hear he has his eyes on a feature film. [...]

    Posted by: { { { { - - Sky Noise — >>> » Document » Run Wrake News on September 27th, 2006 at 11:50 am

  6. [...] I love this cartoon. It’s super-creepy and brilliant. You can read about the creator, Run Wrake at PingMag, and order the handsome DVD box here.Link (Via Metafilter) [...]

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  9. [...] Article with the creator - Run Wrake: Involuntary Darkness   [...]

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  10. [...] From an interview with Run Wrake: The story is basically a very simple morality tale about greed - the dangers of greed and exploring nature. It came about when I found some 1950’s stickers in a junk shop about 20 years ago. When I was moving the studio out of Soho about 2 years ago, I fond them again in the bottom of the drawer and thought it would be great to make a film out of them. There were about 200 different stickers. [...]

    Posted by: “Rabbit” by Run Wrake -- Random Ramblings on October 25th, 2006 at 12:56 am

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