I got completely lost this morning on my scooter – which resulted in A) getting to know Tokyo a bit better and B) lots of photos of shop-typography. To my big surprise, I noticed that most (in my opinion) stylish typo could be found on the countless dry cleaners around. Here is my favorite collection.
Written by Uleshka
Why are there so many dry cleaners in Tokyo any way? I haven’t got the slightest idea, but it seems that in every little back street is at least one, not to mention all the big ones on the main roads. Are there that many sararii-man who need their suits to stay nice and neat?
Well – what I do know is, that I prefer the little shops, not only because they have the better old-school fonts written all over their windows, but also because they have flower pots in front of the shops and often lots of old illustrations about how to treat delicate materials right, how to iron your shirts with love or how to spot the hidden stains in your pants…
done by hand one by one – look at his serious face!
we can take that stain off, but we will charge you extra for special stain..
But now to all the different Cleaning signs. You will see that there is a broad assortment of different styles.
First let’s look at the writings on the shop windows:
a very stylishly written Shi Ro Ya meaning something like White Shop
Then a style which would look good on any t-shirt: Ri Za – Bu in Japanese and reserve in English
Then there is typography on the shops like here on the ones I found in NakaMeguro.
And then – my favorite ones – the Dry Cleaning Sign Light Boxes! Amazing designs!!!
Fashion Cleaning – What is fashion cleaning??
Watch out for the dry cleaners near you!
Have a light start to the week, your PingMag team.