Japanese Packaging Design#1: Strawberry Fair!

Uleshka: I have never seen so many different strawberry products in one shop!
Kyoko: Well, it’s January, right? Strawberry season!
Uleshka: I know, but it’s never been that crazy, besides the fact that it is pretty odd to have strawberries in January, anyway!
Kyoko: Why?
Uleshka: ….!??

written by Uleshka

This is roughly, how this article started. If Kyoko doesn’t know, that STRAWBERRIES ACTUALLY DON’T GROW IN WINTER, I wonder how many others also believe, that it is perfectly normal to have a “Strawberry Fair” in January.

Strawberry Fair at our local convenient store

The shelves are bursting with special seasonal limited edition strawberry products, which make me aware of how fast and precisely they can nowadays market products for a certain target group – or season. Quite impressive, I must admit!

strawberry candy range

It might be concerning to see, how well it all works without us even noticing (Just now I realized how many strawberry KitKat I consumed already, before being aware of the whole Strawberry Hype).

Away from the OhMyGodIcan’tBelieveHowBrainWashedWeAllAre! – side to something, that really touched me in the middle of my thoughts: handmade signage!

Lawson’s hand-drawn strawberry sign

I cannot claim to be a fan of store chains taking over the streets of Tokyo (and any other big city in the world…) but - now listen to this: almost every convenient store in Japan finds it’s own way of personalizing their store by decorating it with lovely, dedicated handmade signage!!! Now tell me any big supermarket e.g. in Germany, which would ever be able to encourage their staff to make the store feel a little more at home (even if it would only take them 10 minutes)!

Respect to Japan!

see? selfmade!

Here we go with our packaging design!

Obviously, there is a lot of red and pink, with a little bit of green! Let’s take a closer look at the different strawberry styles:

Realistic, natural style

strawberrys, very yummy-looking

Strawberry + Cream style



cute strawberry characters

There is a huge range of strawberry products: from the obvious strawberry chocolate, to strawberry yoghurt, drinks, cookies, cake, strawberry chewing gum, strawberry mochi, strawberry throat candy, strawberry chips and even strawberry sandwiches (all gone when I tried to take a picture, though)…

Strawberry chips, drink-yoghurt and mochi

Many products literally “appear” as an exclusive range during the Strawberry Season and their limited availability seems to work great for the producers: by the time I come back to buy my new favorite chocolate again, it’s already sold out!

In general, products come and go veeery quickly in Japan. Often to an extend, that I find it extremely annoying, since some products are really good and should rather not be pushed away only because their season is over!!

2006 limited edition

again: this item is seasonal!

When studying the strawberry packaging designs a little, I made out a few main groups:

Asian Strawberry

Japanese motif


Cheap strawberry
These cheap sweets range poducts didn’t change anything in their basic designs, apart from plotting on another strawberry to suit the season.

cheap range products

Ladies’ Berry
“Love Love Heart” is clearly aimed at girls, I would say. It doesn’t even need a strawberry to sell: as long as it is pink, it seems to work fine (besides, since the Sakura Season is still to come, what else could it be, but strawberry?).

“Soy Cube” is a new product, elegant design and aims at women who care for beauty: the soy-milk strawberry sweet contains a high percentage of isoflavone, which is supposed to be healthy, good for the skin and can even be found in several cosmetics.

Love Love Heart

Soy Cube

Tasty Berry
Some examples of packaging, which focus on the actual taste by using esthetic images of the yummy ingredients: chocolate and creamy strawberry filling.

I wish I could swim through this strawberry filling…

or walk for days through chocolate dust!

Cute Strawberry
…and then guess, which packages I like best!

Yeah! Strawberry Bunnies and glitter-berries!

Milky rocks!

…and a cute koala at the end!

Better be quick, if you still want to get some before the season is over!

  • http://www.danielgustavcramer.com daniel

    simply wonderful!

  • http://www.livejournal.com/users/felinefei/ Fei

    wow this is the best article ive ever seen XD promise you will do sakura season? ^^v

  • http://www.pingmag.jp Uleshka

    sakura season…..!? Hm…I’ll think of something!

  • http://www.bentong.net bentong

    I love the “cute koala” produced by lotte. They are so tasty. yum yum.

  • Pansea

    Mmm…looks tasty. ;D~~

  • http://alonzouribemsn.com alonzouribe

    hi a new have one please.

  • http://saladamixta.com Jorge

    The Japanese style of design for the package design is unique. Easy to identify it, easy to read, it’s so interesting check the differences between the design (package design) between france, usa, tokyo. Sometimes I think a designer here in MEXICO designs what he wants, what he likes… but far to design what the customer want to see. :-)

  • http://art_of_glasshotmail.com margaret

    I was doing some research on Japanese aesthetics and found this site…this SO wonderful! Japanese graphics/packaging design and food presentation have always interested me. I appreciate all of your comments and insights!

  • Pingback: Strawberries (Leapfroglog)

  • Ishaq Y. El-Ghazali

    Please provide me with all news regarding your website

  • http://www.diansuwignyo.com dians

    wow, lovely… :P everything looks nice. Ah, it’s a good refreshing to look at Japanese packaging. I’ve been writing a thesis on the aesthetic of cute which mostly influence from the Japanese. This is useful to show some example.

  • http://www.bigcitygraphics.ca TimRobertson

    This is a great blog, love all the tasty packaging design!
    Good insight into the Japanese market and lot so diversity…keep up the good work!

  • VirfinDefls

  • Adultmj

  • Adultjj

  • mdawg

    aren’t their seasons opposite ours? like it’s snowy in the “summer” months?

  • http://www.pingmag.jp Uleshka

    errr……. No! to be honest ;-)

  • Pingback: PingMag - The Tokyo-based magazine about "Design and Making Things" » Archive » Japanese Packaging Design#2: Snack Characters

  • Pingback: regarde : le blog des tendances et des curiosites creatives! Art numerique, installations interactives, design hypermedia, game art, machinimas, sexe et jeux vidéo » Blog Archive » Regard sur les packaging japonais

  • Pingback: lessrain blog » Blog Archive » Japanese Packaging Design

  • Pingback: Deconstructiva. » Japanese Product Poetry

  • jijk


  • Pingback: Sección Aurea » Archivo del Blog » empaque made in Japón

  • Pingback: 日本包装设计,天生之美 · [ i D | 公 社 ]

  • Pingback: truetypelies · japon ambalaj tasarımları

  • http://whereiswinter.blogspot.com nwl

    a whole new world of ichigo…

  • grace

    actually, those are not strawberry chips, but cornflakes covered in strawberry-flavored chocolate!

  • http://www.acarlarnakliyat.com nakliyat

    thanks for subject. it is very intersting post

  • http://www.schmuck-uhren-onlineshop.de/sitemap.php shops seiten

    beautiful and funny and beautiful packaging simple in design

  • http://www.pooda.com kitkat

    its dilicious

  • Pingback: Strawberries on PingMag | New Design Websites

  • ali burroughs

    this packaging you do is very intresting to me I would love learn

  • http://www.ravenna.com ravena

    good products,will come back

  • http://www.freeviraltrafficsecrets.com viral traffic

    john gray

  • http://mcnielos-affiliate.blogspot.com/ extra cash for every one

    you have a nice website !! look here also http://www.extracashforeveryone.com

  • http://www.travelingadventures.com blog traveling

    We are very interested in the travel and would eventually like to travel in the future.

  • http://epicweightliftingroutines.com weightlifting routines

    All we need to do is take a good look at our selves, and then be honest with the findings. If you need to work-out just do it. The more you wait the more you will need to do, to finish your goal

  • The Diet Solution that really works

    Nothing Catchy like – lose 30 pounds in the next week

  • http://tipshealthnutrition.blogspot.com/ fitness, nutrition

    Saroj Dhongadi

  • http://buydoctor.info innovative healthcare

    I want to see the many development of this site.

  • http://www.yourpersonaldevelopmentandsuccess.com/ personal development

    I like your way of thinking. Personal development and its many forms are really close to my heart. I also believe in getting different points of view on this subject to really broaden my thinking.

  • http://onlinedatingnewyork.reiews.com online dating tips new york

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra luctus commodo. Mauris semper, felis ut lacinia facilisis, arcu nulla mollis turpis, non laoreet nibh orci vel tellus. Vestibulum in.

  • http://www.21stCenturySupermall.com/ super mall

    The articles were well written, I enjoyed viewing them.I aso have a website and would like very much for you to visit.thank you.

  • http://www.money4review.com fitness

    I found this website very appealing providing a rich learning content.

  • http://www.boomers-bank.com InBound Marketing & Sales Consultants

    Cloud Computing � Unified Communications,

  • http://bestmanspeechs.blogspot.com Affiliate Marketing Reviews

    America’s Racist in Congress would rather see a default rather than than support a Black President

  • http://www.affiliatemarketingadvertiser.blogspot.com Affiliate Marketing Reviews

    If you are good at something never do it for “free”

  • http://www.heyycanli.com goruntulu sohbet

    sohbetin yeni adresi tiklayin girin iceri goruntulu

  • http://myweb-traffic.com/ united healthcare plan

    Good topic..keep the good content coming

  • http://www.marketingstrategytemplate.info/ Marketing Strategy Template

    I always prefer to undertsand a brand new manner of looking at it. Thanks for the information. I never thought of it like that.

  • http://www.busygolfer.com golf supplies

    Hi, I like your website. I’m currently looking for golf supplies in the UK & USA.

  • http://www.nerjaweather.info Nerja Weather

    Nice post. i don’t agree with everything though

  • http://www.hermeshandbagoutlet.com Replica Hermes

    Beautiful. Thanks for sharing.

  • http://mightysolos.info Get 125.000 visitors Free with Mighty Solos

    succes in your online business

  • http://perfectpitchrecognition.com Perfect Pitch Recognition

    I really would like to learn more information about your business, what is it and why is it important.

  • http://www.triplejonline.co, nutcracker

    I am impressed with your website and interested in collectibles. Finding nutcrackers of some interest as well as other collectibles.

  • http://www.jamondesalamanca.es Jamon Iberico

    Gran articulo. Somos seguidores vuestros desde hace tiempo y queriamos aprovechar este comentario para felicitaros por vuestro blog y por el trabajo que estais haciendo en los articulos…

  • http://www.genuinetobacco.com/pipes-pipe-tobacco.asp hookah

    I really like that. You touched my heart!

  • http://www.fashionlouboutinsale.com/ christian louboutin

    This is good Internet marketing and public relations.

  • http://forexwikipedia.blogspot.com/ forex wikipedia

    Free Indicateur,Free Expert Advisor,feedwikipedia,forex wikipedia.

  • http://www.osmanliinsaatforum.com Osmanlı İnşaat Forum

    Osmanlı İnşaatın Yeni Başlatmış Olduğu Projeleri Bu Site Üzerinden Takip Edebilirsiniz..

  • http://www.classificados.katavendo.com.br Kata-Vendo – Bons ventos para seus neg�cios

    anunciar no katavendo agora ficou mais facil, os anuncios s�o 100% gratuitos e voc� conta com suporte on-line e atendimento por telefone. anuncio, anuncios, anuncie, anunciar, classificado, classificados, classificados gratis, anuncios classificados gratis, imovel, imoveis, autos, automoveis, automovel, veiculos, carros, motos, celulares, video-games, computadores, dominios, cameras digitais, livros, quadinhos, revistas, cds, cd, dvds, DVD, hd, informatica, eletro-eletronicos, eletronicos, audio, video, decoracao, joias, relogios, esportes, lazer, negocios, filmadoras, videos, selos, moedas, ferramentas, antiguidades, raridades, oportunidades, promocoes, empregos, curriculos, servicos, artigos esportivos, empresas, produtos, vestuario, revistas, Sao Paulo, sp, Rio de Janeiro, rj, parana, pr, classificados, katavendo, kata-vendo, catavendo, cata-vendo, an�ncios, gr�tis, gratuitos, gratuitamente, empregos, oportunidades, comprar, vender.

  • http://sonynwzwalkman.info technology

    Lorem sonyn wzwalkman sit amet, Cyber Monday Deals in Cell Phones & Accessories

  • http://watchestimex.com Watches Timex

    Timex Watch Bands Replacement

  • http://travel-trips.cu.cc/ Travel Trips

    Travel Trips has been succesfully catering to travellers across the globe with its well established and secured Global Hotel Reservation System. Our 24X7 customer care support is there all along to help people with their hotel reservations, cancellations and other related issues. Featured are some interesting testimonials from our valued customers vouching for the credibility of Travel Trips.

  • http://www.thevisayas.com The Visayas

    Thank you so much for this content, Im so lucky and glad that I found this website, Please keep this website going and I will keep

  • http://majalahkredit.com/ kredit mobil

    I read a very interesting article on this website, really adds to the knowledge of positive

  • http://www.desi-forums.com Desi Forums

    Nice website to watch music, movies and tv shows online.

  • http://www.spymobile.biz Free Gps Tracking Mobile cell phones spy software download

    Free Gps Tracking spy mobile software download, Track online location of Any Android, Windows Mobile, iphone, blackberry or Symbian cell phone using Google Map tracker from your computer.

  • http://www.yorumblog.com Laptop Özellikleri

    Thank you. I’ll sharing the post at my twitter.

  • http://www.love-2day.com Social Network

    Enter to the safest social networking site! Love GENERATION –> http://www.love-2day.com Free Forum Free Blog Free Ads

  • http://www.profesyonelseo.gen.tr seo

    Suddenly I found your site..You are sharing very useful information..dump them on my own website, showing the source of this information also really liked the blog.I hope you will continue to provide information

  • http://www.alamanda.my Malaysia’s Online Marketplace

    Welcome to Alamanda.my your 100% free online classified marketplace. Our idea is simple, why pay when you can sell for free?

  • http://championsupplements.co.uk/ dymatize super amino 4800

    Dymatize Alpha Lipoic Acid 200 mg 90 caps – Champion Supplements

  • http://www.temple-jewellery.com/ Lord Ganesh Pendant Jewellery

    This piece of information is really helpful, It is quite informative for me, excellent writing, thanks for the post

  • http://gunlukkiralikev.com.tr günlük kiralık

    Günlük kiralık daire fırsatlarımızı takip ediniz, beş yıldızlı otel konforunda, SPA, türk hamamı, açık ve kapalı havuz ayrıcalığına 96 TL ye sahip olunuz

  • http://www.goadvertisetomillions.com advertise to millions

    Im so happy, now that I found your website, your contend is very informative and educational. I will always come back for

  • http://housepaymentcalculator.biz/ House Payment Calculator

    Thank you for a very informative web site. Where else could I get that type of info written in such an ideal way? I’ve a mission that I am simply now running on, and I’ve been at the look out for such information.